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phils first assessment

phils first assessment

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Published by tonywh

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Published by: tonywh on Mar 23, 2008
Copyright:Attribution Non-commercial


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Virtual Worlds
Proposal for theintroduction of blogtechnology to enhancecommunication betweenclients and staff in theFilm and TV industry.
March 2008
Phil Moore 
Executive Summary
While Blogs can take many forms, for the purposes of this proposal we have focused on thekind of Blog that would d be most useful to those working in the Film and TV Industries in Australia, and which would be used in the development and creation of a project. A Blog thatwould be textual, but which could expand into something that includes images, videos, audioand other content as demand for these media forms requires. As of December 2007, blog search engine
was tracking more than 112 millionblogs on the web
. This explosion of use for this form of communication shows just howquickly it has become a vital tool in keeping people in touch. Often used as a personal diaryto help ‘fans’ keep abreast of what their favourite artists are up to – it has also been themeans for breaking important news by private individuals or journalists; or in the film and TVindustry, is the preferred tool of many online critics and news forums.For this proposal, a private Blog and Wiki can be the means for keeping clients and staff constantly abreast of the progress of different jobs. This becomes most useful when dealingwith clients who are in different time-zones (ie: The US), and even staff and contractors whoare often in different locations working odd hours. It allows for people to access the latestupdates on a project when they can.It can be a simple text-based forum for up-to-date information; growing to a server forupdated work-in-progress content offering links to images, video and audio files; and a Wikito store documents that address specific guidelines and requirements for any project. A similar scheme has been proposed by Animal Logic with their Fibre Optic Network. Thisnetwork is primarily about providing high-speed transfer for high-resolution content. Thecommunications aspect of this called CRT is a proprietary system. For those working in lowerbudget production, a broadband connection with a private Blog and Wiki setup provides thesame basic infrastructure with minimal expense. Content can’t be as high-res as the FibreOptic solution provides, but in terms of communication, A Blog and Wiki system is arguablybetter suited for both content provider (and their raft of contractors and freelancers) and theProducer/Client.

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