• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • 11
    CommentGo Back
Download
 
BEFORE WE BEGIN
Itishardtobelieveanotheryearhascomeandgone.Somanyinterestingtrendshaveemergedthisyear,andmanymorearelikelypoisedtodosonextyear. AtLuckie&Company,wespendalotoftimeobservingandstudyingtrendsthatimpact
consumers’
lives.Thefollowingisalistof10trendswefeelhavepotentialtocontinuegrowing,maybeevenenterthemainstreamandstarttoplayanemergingroleindailylifein2010.Ifnothingelse,
they’re
prettycoolandworthkeepinganeyeon.Forhipsters,trendsettersandearlyadopters,someofthesearegoingtobeoldnews,butforthemajorityofusinthemasses,someprettyinterestingthingswillstarttopopupintooureverydayroutines.
 
#1 AUGMENTED REALITY
 Augmentedreality(AR)isatermandapplicationthathasbeenaroundsincethe1990s.Todate,ithasmainlybeenusedbyengineersandresearcherstosupplementtheirworkandinverysimplemannersinthevisualworldforconsumers.However,thathasstartedtochangewiththemainstreamingofwebcamsandsmartphonecamerasthatallowindividualstounlockARcontentandprovideathree-dimensionalexperiencefortheuser,bringingtherealanddigitalworldstogether.
Earlier this year, Doritos introduced aline of Late Night chips. Topromotethe chipsa limited-edition AR symbolwas printed on the back of the LateNight chip bag. Users visited aspecialDoritos Late Night Web site,lined up the symbol with theirwebcam and unlocked a never-before-released song and video frompopular pop-punk band Blink-182. Another cool ARapplication isfrom Zugara,whereonlineshoppers can tryclothes onbeforethey buy them.For the 2009 holiday season,The Home Depot has released aspecial AR gift card. When linedup with a webcam, the cardshows a continuous stream ofpossible gifts and saves the giftsin a special section of the Website for further viewing andinformation.There really seems to be no limit to the potentialof AR. In addition to those from Doritos, TheHome Depot and Zugara, lots of interesting andunique AR ideas are starting to pop up. Papa
John’s and Starbucks are using AR to
helpiPhone users find store locations. The Decemberissue of
Esquire
featured an AR coverthatunlocked an interactive video with RobertDowney Jr. and a commercial from Lexus. GEhas featured AR whenpromoting their smart gridtechnology.Walmarthas used AR tosell tween furniture.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
Erica Casarini

I liked it a lot. Considering that Italy is always 2/3 years later in developing trends, except from the 2D Barcode, I'm expecting them to reach the mainstream in 2012/2013.

reply04 / 23 / 2012
rohannira

Great analysis ....keep it up..

reply09 / 11 / 2011
Rachelle Hulbert

An interesting read. I would like to see how we are going now and what the trends will be in 2011 and beyond.

reply04 / 24 / 2011
father mike carvell FOURTH PROPHET F...

excellent work development read write terrific its top ten work

reply10 / 06 / 2010
Rose

Interesting . . .

reply07 / 25 / 2010
Show More
You must be to leave a comment.
Submit
Characters: ...