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Bebo Cease and Desist to Airbnb

Bebo Cease and Desist to Airbnb

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Published by TechCrunch
Bebo CEO Michael Birch writes a letter to Airbnb about its new logo
Bebo CEO Michael Birch writes a letter to Airbnb about its new logo

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Categories:Types, Legal forms
Published by: TechCrunch on Jul 18, 2014
Copyright:Traditional Copyright: All rights reserved

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07/23/2014

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Brian CheskyATTN: AirbnbSan Francisco, California
CEASE AND DESIST
Dear Mr. Chesky,I represent Bebo Inc. and its subsidiaries (“Bebo”) in trademark matters. It has come to my attention that on or about July 16th, 2014, you announced and began to use a new logo for AirBnB named “Bélo”. As you noted in your blog  post (“blog post”), the logo represents belonging, and community. However, as the internet subsequently noted, the Bélo logo also represents a smorgasbord of genitalia.As you probably know, Bebo has historically been a pioneer in Genital Marketing(TM). Just last year, I announced on YouTube that Bebo’s revolutionary “whiteboard” feature had aggregated the world’s largest collection of hand-drawn  penii. The video announcement grew virally, and netted over 1M signups for the Bebo re-launch. I contend that the visual representation of genitals has become an iconic, strong, firmly associated image with the Bebo brand worldwide. Given that Bebo has hung its hat on the tip of Genital Marketing(TM), we firmly request that you discontinue the use of the “Bélo” logo immediately. The phallic nature of the AirBnB logo has the potential to confuse, conflate, and deceive the general public. Furthermore, continued practice of Genital Marketing(TM) is likely to falsely create the impression that AirBnB is associated with, affiliated to, or as funny as Bebo. As fans of the AirBnB lodging service, we hope that you are able to remedy the situation by withdrawing the logo  promptly. I appreciate your understanding of this sensitive matter. Very truly yours,Michael BirchFounder, Bebo
BEBO INC. • 387 TEHAMA STREET • SAN FRANCISCO, CALIFORNIA 94103 • WWW.BEBO.COM

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