Intro

Sustainability vs energy efficiency misunderstanding

energy is expensive
previously use as much energy to improve efficiency
slow/fast delivery truck
but 99% cost savings 1% environmental
focus on energy savings, forgot about environment
energy efficiency = profits=growth=more energy use
misallocation of pro-sustainable enterprise
lacking in the mechanism of valuing environmental sustainability
ideal sustainable zero waste, zero input outside of growth
CO2 Emissions
buildings/IT equipment CO2 emissions/coal power plant
ideal is to recycle the heat for office, water heating
replace it equipment power with renewable energy source
renewable energy source not always so green windmills, solar cells, biofuels
carbon credits
Kyoto Accord
1ltr petrol = 3kg CO2 takes a tree about 4months to consume
result breathe 850 grams of CO2/day
not enough oxygen will remain to burn petrol
Finale
Are companies really that green?
skin deep sustainability - ADL
try to make sustainable only to attract investors/employees
sadly sustainability has been laid off the boom since 2007
Companies cutting sustain depts.
ExxonMobil investment anti-kyoto
shareholders interests and carbon footprint alignment
ECPI's Carbon Winners Equity Index, Dow Jones Sustainability Index
Microsoft carbon pricing and accountability
individual sustainability transport, water, plastic
if u cannot be sustainable, companies made up of ppl like u cannot be effectively sustainable
greenhouse gas effect originally described by fourier
hard drive defrag 19mil tons CO2