Intrface Worldwide
Preparing your business for the future
We have thoroughly analyzed the current website, www.sudarlaw.com andwe propose to carry out a variety of changes and implementations in orderto secure top placement in Google organic searches and Google local listings(Google Maps search). We will use a variety of methods to obtain this inclu-ding SEO, SEM, Blogging, and Twitter.To begin with, we will take you off “pay per click.” Also, we suggest that
you start out with 2 major cities for Google Maps Optimization for the rst 3
months, so that you can monitor the results, see the increase in business, and
keep the cost within your budget. After 3 months, we can add more cities if
you wish. An outline of proposed roadmap, methods, timeframe, and cost areas follows:1. Step 1: We will consolidatethe current 6 websites into 1.2. Google Maps Optimization:We will place you within thetop 7 spots of Local Google lis-tings in the 2 main cities thathold the bulk of your targetaudience. We have analyzedyour industry categories andpropose to start out with amaximum of 15 industrykeywords (DUI, CriminalLawyer, Criminal Attorney,etc). These top 7 spotplacements will occur within
2-3 business days.3. Chat and Click to Call: We
can manage these services at areduced cost of the currentservice provider.4. Blogging: We will designate ateam of bloggers that will
produce 3 blogs a week to blog
on topics of your choice and/orrecommend the topics.5. Twitter: We will create atwitter account and managethe account daily, this will in-clude the following: producingmessages, tweets andpublications, inviting new usersto your network, and acceptingrequest to join other twitters.We analyze your targetaudience and expand yournetwork within your relevant
industry prole. We will also
add twitter link to yourwebsite.
Roadmap
Internet Marketing ProposalPrepared for Richard M. Sudar and www.sudarlaw.com
Intrface Worldwide
Preparing your business for the future
Search Engine Optimization Scope - SEO Activities:
(Non Exhaustive List)
• Keyword & Key Phrase research and analysis for your target market.• Manual Submission (if applicable) and Index monitoring• Web Site Audit – Identify your Sites Strengths, Weaknesses,• Opportunities and Threats.• Analyze and improve keyword density on Content.• Reciprocal Link Building Strategies and Link Exchange Campaign• Competition Monitoring.• Google Urchin - web analytics software
Organic search listings have multiple benefts:
Organic search is not a “pay per click” service
•
Organic listings tend to generate more click throughs as they offer un-
•
biased product information.FACT:
•
More people click on organic listings than sponsored listings
According to research, as much as 85% of all click throughs in Google
•
are said to be organic.Organic search can offer a better ROI. With the limited expense of
•
using an organic campaign, the return can be great.Organic search can substantially increase your business and give you
•
repeat business!Much more!
•
Google Urchin
is a web analytics software designed to enable businesses to
easily analyze the trafc of their website(s) and create detailed, insightful,
and intuitive reports. Basically, Urchin is a powerful log-analysis program.
Twitter
is a free social networking and micro-blogging service that enablesits users to send and read messages known as tweets. Tweets are text-ba-
sed posts of up to 140 characters displayed on the author’s prole page and
delivered to the author’s subscribers, who are known as followers. Senderscan restrict delivery to those in their circle of friends or, by default, allowopen access. Users can send and receive tweets via the Twitter website,Short Message Service (SMS) or external applications.The 140-character limit has also spurred the usage of URL shortening servi-ces such as tinyurl, bit.ly and tr.im, and content hosting services, such asTwitpic and NotePub to accommodate multimedia content and text longerthan 140 characters.Sample Twitter: http://twitter.com/Sample Blogging or
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| Category: | Uncategorized. |
| Rating: | |
| Upload Date: | 12/02/2009 |
| Copyright: | Attribution Non-commercial |
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