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Table Of Contents

PREFACE
OBJECTIVES OF THE STUDY
1962 - Thing Go Better With Coke
1970 - I`D Like To Buy The World A Coke
1986 - Catch The Wave
1993 - Always Coca-Cola
1999 - Jo Chaho Ho Jaye Coca-Cola Enjoy
2000 - I Want Hritik And I Want Coke
2008 - Aaaj Tu Jashan Manna Le
CSD GROWTH CHART: INDIA
COKE& PEPSI IN INDIA: A BRUISING COLA WAR
RESEARCH METHODOLOGY
RESEARCH DESIGN:
1.) MARKETING RESEARCH OBJECTIVES:
3. RESEARCH AREA : LUCKNOW
4 SOURCE OF INFORMATION : (PRIMARY)
5 DATA COLLECTION INSTRUMENT :
(SURVEY SHEET)
6.) RESEARCH APPROACH: (SURVEY METHOD)
7.) SAMPLING PLAN:
DIET COKE
FANTA:
LIMCA:
MAAZA:
SPRITE:
THUMPS UP:
COMMITMENT TOWARDS INDIAN BRANDS
COCA-COLA:
THUMPS UP:
THE COCA-COLA MISSION
HIGHWAY ANALYSIS
SURVEY TERMINOGY
MARKET PROMOTION ANALYSIS
TABLE-1
TABLE-II
GLOW SING BOARD
DEALER PRINTED SIGN BOARD:
COUNTERS:-
TABLE- CHAIR- UMBRELLA:-
WALL PAINTING :
SALES GENERATING ASSET:-
RACKS:-
TABLE-III
GLOW SIGN BOARD:-
DEALER PRINTED SIGN BOARD:-
TABLE- CHAIR-UMBRELLA :-
WALL-PAINTING:-
SALES GENERATING ASSET:-
RACK:-
1) GSB- GLOW SING BOARD:
2) DPS-DEALER PRINTED SIGN BOARD :
3) COUNTERS:
4) TABLE- CHAIR- UMBRELLA:
5) WALL PAINTINGS:
6) SGA-SALES GENERATING ASSET:
7) RACKS:
LIMITATIONS
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Marketing Strategies of Coca Cola India Ltd..Docx Shalini

Marketing Strategies of Coca Cola India Ltd..Docx Shalini

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Published by Mazhar Zaman

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Published by: Mazhar Zaman on Jul 21, 2014
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