Understanding Supply Chain Management:
Sadiq Brothers Feed mill has primary concern with the efficient integration of suppliers, warehouse, transportation and manufacturing quality product at the right time with efficient cost. Basically the management of the SB feed mill supply chain is trying to manage the whole process of supply chain which starts from the supply of raw material to the final finished goods delivered to the customers in a way to reduce maximum cost and do the task efficiently. SB feed mill has surplus supplier of raw material located in different cities of Pakistan as well as some major ingredients imported by other countries. The ware house for the raw material are mostly out sourced for some seasonal ingredients and have some their own warehouses required to store the raw material. Special inspection teams are present to inspect the quality of the raw material supplied by the suppliers and if the raw material is low under certain criteria then they will not accept the material or apply certain penalty charges. SB feed has two main manufacturing plants which has the maximum capacity of 24000 packs per day each plant. These plants are used at their maximum capacity to fulfill the customer demand. The distribution network of the feed mill is outsourced on contract basis with the different contractors to save the extra investment in this department. SB feed mill has different franchises in the major cities of the Pakistan which helps in providing the order from different customers. In the end the finished goods are directly provided to the customers according to their demand. In this way the whole supply chain is managed by the managers.
supplier manufacturing plant distributor retailor final customer