How can it be that the Internet offered so much promise and solittle profit? I guess a lot of newspaper people were taken in bythe game-changing gospel of the internet age. It was a newdawn, we were told. A new epoch, a new paradigm. And we justdidn’t get it.Like an over-eager middle-aged dad, desperate to look cool, weended up dancing obediently to other people’s tunes. For a while.You can almost hear the music – an algorithm and bluessoundtrack – accompanying the harbingers of the new economywith the new rules of the new age. Their rules.These digital visionaries tell people like me that we just don’tunderstand them. They talk about the wonders of theinterconnected world, about the democratization of journalism.The news, they say, is viral now – that we should be grateful.Well, I think all of us need to beware of geeks bearing gifts.Here we are in 2009 – more viral, less profitable.