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Southwest Airlines

Southwest Airlines

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Published by giadcunha
Business strategy
Business strategy

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Published by: giadcunha on Dec 02, 2009
Copyright:Attribution Non-commercial


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Presented by –Delix ThomasDevesh SharmaEkta SanghviEeshani NautiyalGeostany JoseGia D’Cunha 
About Southwest Airlines
Originally incorporated to serve three cities in Texas as
Air Southwest
on March 15, 1967, byRollin King and Herbert Kelleher.
Commenced service on June 18, 1971 with 3Boeing 737 aircrafts serving 3 cities – Dallas,Houston, and San Antonio.
Changed its name to Southwest Airlines.
Its first flights were from Love Field in Dallas toHouston and San Antonio.
Known for…
 The first and most successful low cost airline.
 The only major US air carrier that was consistently profitablefor 35 years.
Short hops with no-frills service and a simple fare structure.
U.S. leader in number of passengers carried annually.
#1 in
Business Week’s list “Customer Service
Named by
Fortune as the best company to work for in
America and the most admired airline company in the USA.

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