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MEDIA INQUIRIES:

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

FORIMMEDIATERELEASE

Chow'sVoteShareDown;Tory,FordStable
LeadingCandidatesNowTied
TORONTOJULY21th,2014Inarandomsamplingofpublicopiniontakenbythe
ForumPollamong1063Torontovoters,roughlyequalproportionswillvotefor
eachofthethreeleadingcandidatesinthefullfivewayTorontomayoralrace,
whereasOliviaChowprevailswhenonlythemaincontendersrun.Meanwhile,John
Toryhasasolidleadincandidateapproval.

TORONTO
July 21st, 2014
HIGHLIGHTS:

Roughlyequalproportions
willvoteforeachofthethree
leadingcandidatesinthefull
fivewayTorontomayoral
LeadingCandidatesTieVote
race,whereasOliviaChow
prevailswhenonlythemain
Inthefivewaymatchup,consideringthefivemaincontenders,Chow(29%),Tory
contendersrun.
(28%)andFord(27%)alldrawequallevelsofsupport,whileKarenStintz(6%)and
Inthefivewaymatchup,
DavidSoknacki(5%)arenotseriouscontenders.Veryfewhavenoopinioninthis
consideringthefivemain
race(4%)orwouldvoteforsomeothercandidate(1%).TheFordvoterisyounger,
contenders,Chow(29%),
hasalowerincome,livesinScarboroughorEtobicoke/YorkandisaprovincialPC
Tory(28%)andFord(27%)all
voter.TheChowsupporterisyounger,lowerincome,livesinthedowntownandisa
drawequallevelsofsupport,
provincialNDPsupporter.TheToryvoterisoldest,wealthier,livesinEtobicoke/York
whileKarenStintz(6%)and
orNorthYorkandvotesLiberalprovincially.
DavidSoknacki(5%)arenot
Whenjustthethreeleadingcandidatesaretested,OliviaChowprevails(35%)
seriouscontenders.
againstJohnTory(32%)andRobFord(27%).Fewchoosesomeoneelse(2%)orare
Amongthoseawareofhim
unsure(3%).
(93%),JohnToryenjoysthe
approvaloftwothirds(67%),
ToryHasHighestApprovals
comparedtojustmorethan
Amongthoseawareofhim(93%),JohnToryenjoystheapprovaloftwothirds
halfforChow(54%approval
(67%),comparedtojustmorethanhalfforChow(54%approvaloutof96%
outof96%awareness).
awareness).KarenStintz(44%approval)andDavidSoknacki(48%)haveapproval
Justlessthanthreeinten
levelsjustbelowChow's,buttheyarelesswellknown(85%and66%awareness,
willvoteforFordwithno
respectively).RobFord,ontheotherhand,hastheapprovalofjustonethird(33%).
othercandidatesnamed
Sincewelastpolled(July2),Tory'sapprovalshaveincreased(from63%),Chow's
(28%),andthisisconsidered
havedeclined(from57%).ApprovalsforStintz,SoknackiandFordaregenerally
themeasureof"Ford
stable.
Nation",whichstoodatone
FordNationStabilizes
quarter(25%)lastmonth.
JustlessthanthreeintenwillvoteforFordwithnoothercandidatesnamed(28%),
andthisisconsideredthemeasureof"FordNation",whichstoodatonequarter
(25%)lastmonth.Fordnationcomprisestheyoungest(35%),males(34%),theleast
wealthy(44%),inScarborough(38%),theleasteducated(42%),provincialPCvoters
(46%)andthoseofCaribbeanethnicbackground(59%caution,smallbasesize).

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MEDIA INQUIRIES:

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

6In10CallforFordtoResign
Justlessthan6in10votersthinkRobFordshouldresign(59%)andthisisdown
slightlyfromthebeginningofthemonth(62%).

TORONTO
July 21st, 2014

"ItappearsthatRobFordisnotgoingawayanytimesoon,butneitherhashebeen
HIGHLIGHTS:
abletomaintainhisprerehablevelsofpopularity,evenamongthedemographic
groupsweknowaresympathetictohim.JohnTory,onceasecondplacecontestant, Justlessthan6in10voters
isnowinthefrontranks,butitappearsadvantageisstilltoChow,"saidForum
thinkRobFordshouldresign
ResearchPresident,Dr.LorneBozinoff.
(59%)andthisisdown
slightlyfromthebeginningof
LorneBozinoff,Ph.D.isthepresidentandfounderofForumResearch.Hecanbe
themonth(62%).
reachedatlbozinoff@forumresearch.comorat(416)9609603.
"ItappearsthatRobFordis

notgoingawayanytime
soon,butneitherhashe

beenabletomaintainhis
prerehablevelsof
popularity,evenamongthe
demographicgroupswe
knowaresympatheticto
him.JohnTory,oncea
secondplacecontestant,is
nowinthefrontranks,butit
appearsadvantageisstillto
Chow,"saidForumResearch
President,Dr.LorneBozinoff.

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MEDIA INQUIRIES:

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Methodology
TheForumPollwasconductedbyForumResearchwiththeresultsbasedonan
interactivevoiceresponsetelephonesurveyof1063randomlyselected
Torontonians18yearsofageandolder.ThepollwasconductedonJuly21st,
2014.

TORONTO
July 21st, 2014

Resultsbasedonthetotalsampleareconsideredaccurate3%,19timesoutof
20.Subsampleresultswillbelessaccurate.Marginsoferrorforsubsample(such
asage,gender)resultsareavailableatwww.forumresearch.com/samplestim.asp
Whereappropriate,thedatahasbeenstatisticallyweightedbyage,region,and
othervariablestoensurethatthesamplereflectstheactualpopulationaccording
tothelatestCensusdata.
Thisresearchisnotnecessarilypredictiveoffutureoutcomes,butrather,
capturesopinionatonepointintime.ForumResearchconductedthispollasa
publicserviceandtodemonstrateoursurveyresearchcapabilities.Forumhouses
itspollresultsintheDataLibraryoftheDepartmentofPoliticalScienceatthe
UniversityofToronto.
WithofficesacrossCanadaandaroundtheworld,100%CanadianownedForum
Researchisoneofthecountrysleadingsurveyresearchfirms.ThisForum
PollandotherpollsmaybefoundatForum'spollarchive
atwww.forumresearch.com/polls.asp

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603
MayorRobFordApprovalTrending
%
Sample Approve
July21st,2014
1063
33
nd
July2 ,2014
1182
31
June23rd,2014
890
32
th
June6 ,2014
944
28
May21st,2014
923
32
May1st,2014
888
38
April14th,2014
882
46
th
Mar27 ,2014
634
46
Mar13th,2014
1271
42
th
Feb.24 ,2014
1310
44
Feb.6th,2014
769
43
nd
Jan.22 ,2014
1063
45
Jan.6th,2014
1105
47
Dec.9th,2013
898
42
th
Nov.20 ,2013
1049
42
Nov.6th,2013
1157
44
th
Nov.4 ,2013
1393
43
Oct31st,2013
1032
44
th
Oct2829 ,2013
1093
39
Sep23rd,2013
1082
49
Aug29th,2013
848
44
th
July29 ,2013
1368
46
June25th,2013
1239
47
th
May24 ,2013
1395
42
May10th,2013
974
44
th
April11 ,2013
850
43
April5th,2013
484
49
March20th,2013
1045
40
th
March11 ,2013
918
43
Feb.26th28th,2013 876
44
nd
Feb.22 ,2013
806
48
Jan.25th,2013
1099
45
th
Dec.14 ,2012
897
42
Nov.26th,2012
807
42
Nov16th17th,2012 848
45
th
Oct25 ,2012
614
44
Sep28th29th,2012 833
41
th
th
Sep7 8 ,2012
834
42

Disapprove
67
69
66
69
65
62
54
54
58
56
57
55
53
58
58
56
57
56
61
51
56
54
53
58
56
57
50
60
57
56
52
55
58
58
55
56
59
58

TORONTO
July 21st, 2014

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VotingforFordin2014Trending
%
Sample Yes No Dontknow
July21st,2014 1063
28 66 6
nd
July2 ,2014
1182
25 69 6
June23rd,2014 890
29 65 6
June6th,2014 944
22 73 5
st
May21 ,2014 923
25 69 7
May1st,2014
888
25 68 7
th
April14 ,2014 882
29 63 8
Mar13th,2014 1271
31 62 7
th
Feb.24 ,2014 1310
38 57 5
Feb.6th,2014
769
37 59 4
Jan.22nd,2014 1063
37 57 6
th
Jan.6 ,2014
1105
41 54 6
Dec.9th,2013
898
33 62 5
th
Nov.20 ,2013 1049
33 62 5
Nov.6th,2013 1157
35 60 5

MayoralCandidateApprovalTrending
%

Sample Ford
st

Chow Tory

July21 ,2014 1063


33
54
nd
July2 ,2014
1182
31
57
June23rd,2014 890
32
57
th
June6 ,2014 944
28
64
May1st,2014
888
38
58
th
April14 ,2014 882
46
60
Mar13th,2014 1271
42
57

ShouldFordResignTrending
%
Sample ShouldResign
July21st,2014 1063
59
nd
July2 ,2014
1182
62
June19th,2014 890
58
th
June6 ,2014 944
63
May21st,2014 923
63
May1st,2014
888
63
th
Dec.9 ,2013 898
60
Nov.20th,2013 1049
62
th
Nov.6 ,2013 1157
61
Nov.4th,2013 1393
59

67
63
61
68
69
65
57

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
July 21st, 2014

Stintz

Soknacki

44
41
41
46
47
46
37

48
44
47
54
56
47
38

ShouldNotResign
37
34
37
33
32
31
35
36
35
38

Dontknow
5
4
5
4
5
6
4
2
4
3

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

5WayMayoralTrialHeatsTrending

Ford/Chow/Stintz/Tory/Soknacki
%
st

July21 ,2014
July2nd,2014
June23rd,2014
June6th,2014
st
May21 ,2014
April14th,2014
Mar27th,2014
Mar13th,2014
Feb25,2014
Feb.6th,2014
Jan.22nd,2014
Jan.6th,2014
Dec.9th,2013
Nov.20th,2013
Nov.6th,2013
Nov.4th,2013
Oct.31st,2013
Oct.29th,2013

Sample

1063
1182
890
944
923
882
634
1271
1310
769
1063
1105
898
1049
1157
1393
1032
1093

Rob
Ford
27
26
27
20
24
27
32
28
31
30
30
35
25
31
29
26
24
27

Olivia
Chow
29
36
34
38
36
34
33
36
31
35
31
30
32
34
28
32
29
32

Karen
Stintz
6
3
3
4
3
6
5
5
6
6
7
5
7
7
12
10
11
11

John
Tory
28
27
24
28
27
24
21
22
27
22
24
22
27
22
25
25
25
21

David
Soknacki
5
4
6
5
3
4
4
2
2
3
4
3
4
4
2
2
3
2

Dont
Know
4
4
6
5
6
5
5
7
3
5
4
5
5
3
5
7
7
7

TORONTO
July 21st, 2014

Ford/Tory/Chow
Sample
%
st

July21 ,2014
July2nd,2014
June23rd,2014
June6th,2014
May21st,2014
April14th,2014
Mar13th,2014
Feb25,2014
June25,2013
May24,2013
May10,2013
Aug9,2012

1063
1182
890
944
923
882
1271
1310
1239
1395
974
812

RobFord

JohnTory

OliviaChow

DontKnow

27
28
28
22
27
30
28
32
30
27
36
26

32
30
29
30
31
29
25
33
25
24
15
24

35
38
37
42
36
36
38
32
40
42
40
39

3
4
6
6
6
5
8
3
5
8
9
11

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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

RobFord/Stintz/Tory/Chow/Soknacki

Ifamayoralelectionwereheldtoday,whowouldyouvoteforifthe
candidateswereRobFord,KarenStintz,JohnTory,OliviaChow,andDavid
Soknacki?

[AllRespondents]

Age/Gender

%
Sample
RobFord
KarenStintz
JohnTory
OliviaChow
DavidSoknacki
Someothercandidate
Don'tknow

TORONTO
July 21st, 2014

Total 1834 3544 4554 5564 65+ Male Female


1063
27
6
28
29
5
1
4

80
33
9
12
32
9
0
5

106
23
5
36
27
3
1
5

214
28
7
27
29
4
1
4

276
25
2
35
28
5
1
4

387
22
1
41
29
3
1
3

462
35
3
25
28
6
1
2

601
20
8
30
31
5
0
6

Region

%
Sample
RobFord
KarenStintz
JohnTory
OliviaChow
DavidSoknacki
Someother
candidate
Don'tknow

1063
27
6
28
29
5

TorontoorEast
York
396
15
5
28
41
6

North
York
228
30
10
30
23
4

Etobicokeor
York
230
34
2
31
23
7

Total

Scarborough
209
34
5
20
27
4

180BloorStreetW.,#1400
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Ethnicity

%
Sample
RobFord
KarenStintz
JohnTory
OliviaChow
David
Soknacki
Someother
candidate
Don'tknow

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

1063
27
6
28
29

610
23
6
30
30

British
Islesor
Ireland
101
19
5
27
42

11

10

Total Canadian

Other
European

South
Asian

163
31
5
32
21

43
23
8
31
33

54
24
4
24
40

45
62
7
13
8

39
36
0
8
33

Asian Caribbean Other

TORONTO
July 21st, 2014

180BloorStreetW.,#1400
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MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

RobFord/Tory/Chow

Ifamayoralelectionwereheldtoday,whowouldyouvoteforifthe
candidateswereRobFord,JohnToryandOliviaChow?

[AllRespondents]

Age/Gender

TORONTO
July 21st, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
RobFord
JohnTory
OliviaChow
Someothercandidate
Don'tknow

1063
27
32
35
2
3

80
35
18
42
3
2

106
23
39
32
2
5

214
28
33
32
3
4

276
24
39
32
2
4

387
22
43
31
1
4

462
33
28
33
2
3

601
22
35
36
3
4

Region
1063
27
32
35

TorontoorEast
York
396
16
30
49

North
York
228
27
36
29

Etobicokeor
York
230
35
34
27

Total

Sample
RobFord
JohnTory
OliviaChow
Someother
candidate
Don'tknow

Scarborough
209
35
27
31

Ethnicity

1063
27
32

610
24
34

British
Islesor
Ireland
101
21
31

35

37

44

25

41

44

16

33

11

Total Canadian

Sample
RobFord
JohnTory
Olivia
Chow
Someother
candidate
Don'tknow

Other
European

South
Asian

163
32
37

43
22
32

54
18
29

45
58
18

39
36
18

Asian Caribbean other

180BloorStreetW.,#1400
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ApprovalofTory

DoyouapproveordisapproveofJohnTory?

[HeardofJohnTory]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
July 21st, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
Approve
Disapprove

1016
67
33

70
64
36

99
69
31

204
66
34

265
64
36

378
74
26

438
63
37

578
72
28

Region

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough

Sample
Approve
Disapprove

1016
67
33

386
66
34

212
74
26

222
61
39

196
68
32

Transportation/OwnProperty

%
Sample
Approve
Disapprove

Total Drive TTCorotherpublictransit Other

Yes

1016
67
33

735 281
70 62
30 38

384
67
33

294
66
34

88
73
27

No

HouseholdIncome

Total <$20K

Sample
Approve
Disapprove

1016
67
33

72
48
52

$20
$40K
144
54
46

$40
$60K
149
66
34

$60
$80K
142
68
32

$80
$100K
104
69
31

$100
$250K
182
75
25

$250K+
39
76
24

Ethnicity

%
Sample
Approve
Disapprove

British
Other
South
Total Canadian Islesor
Asian Caribbean Other
European Asian
Ireland
1016
595
98
154
36
47
42
37
67
68
74
72
69
59
66
50
33

32

26

28

10

31

41

34

50

180BloorStreetW.,#1400
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MEDIA INQUIRIES:

ApprovalofChow

DoyouapproveordisapproveofOliviaChow?

[HeardofOliviaChow]

Age/Gender

TORONTO
July 21st, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Total 1834 3544 4554 5564 65+ Male Female

Sample
Approve
Disapprove

1038
54
46

75
60
40

103
54
46

210
54
46

270
49
51

380
50
50

448
51
49

590
58
42

Region

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough

Sample
Approve
Disapprove

1038
54
46

389
67
33

221
45
55

222
51
49

206
51
49

Transportation/OwnProperty

%
Sample
Approve
Disapprove

Total Drive TTCorotherpublictransit Other

Yes

1038
54
46

748 290
49 64
51 36

387
46
54

307
62
38

95
71
29

No

HouseholdIncome

Total <$20K

Sample
Approve
Disapprove

1038
54
46

78
54
46

$20
$40K
147
65
35

$40
$60K
154
57
43

$60
$80K
144
69
31

$80
$100K
105
35
65

$100
$250K
183
56
44

$250K+
38
41
59

Ethnicity

Total Canadian

Sample
Approve
Disapprove

1038
54
46

598
56
44

British
Islesor
Ireland
99
60
40

Other
European
158
39
61

South
Asian Caribbean Other
Asian
43
66
34

52
74
26

41
48
52

39
39
61

11

180BloorStreetW.,#1400
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MEDIA INQUIRIES:

ApprovalofStintz

DoyouapproveordisapproveofKarenStintz?

[HeardofKarenStintz]

Age/Gender

TORONTO
July 21st, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Total 1834 3544 4554 5564 65+ Male Female

Sample
Approve
Disapprove

921
44
56

70
56
44

89
40
60

183
41
59

241
35
65

338
34
66

399
39
61

522
48
52

Region

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough

Sample
Approve
Disapprove

921
44
56

365
52
48

187
42
58

198
38
62

171
38
62

Transportation/OwnProperty

Total Drive TTCorotherpublictransit Other

Sample
Approve
Disapprove

921
44
56

351
37
63

269
51
49

83
50
50

Yes

No

676 245
39 52
61 48

HouseholdIncome

Total <$20K

Sample
Approve
Disapprove

921
44
56

57
54
46

$20
$40K
120
37
63

$40
$60K
131
40
60

$60
$80K
131
43
57

$80
$100K
97
47
53

$100
$250K
176
38
62

$250K+
36
61
39

Ethnicity

Total Canadian

Sample
Approve
Disapprove

921
44
56

557
43
57

British
Islesor
Ireland
95
54
46

Other
European
135
41
59

South
Asian Caribbean Other
Asian
27
58
42

35
48
52

34
41
59

32
29
71

12

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:

ApprovalofRobFord

DoyouapproveordisapproveofRobFord?

[AllRespondents]

Age/Gender

TORONTO
July 21st, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Total 1834 3544 4554 5564 65+ Male Female

Sample
Approve
Disapprove

1063
33
67

80
39
61

106
25
75

214
35
65

276
35
65

387
28
72

462
40
60

601
27
73

Region

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough

Sample
Approve
Disapprove

1063
33
67

396
19
81

228
40
60

230
36
64

209
42
58

Transportation/OwnProperty

%
Sample
Approve
Disapprove

Total Drive TTCorotherpublictransit Other

Yes

1063
33
67

763 300
32 35
68 65

396
36
64

314
33
67

99
23
77

No

HouseholdIncome

Total <$20K

Sample
Approve
Disapprove

1063
33
67

85
46
54

$20
$40K
158
43
57

$40
$60K
156
44
56

$60
$80K
144
24
76

$80
$100K
106
31
69

$100
$250K
184
19
81

$250K+
39
19
81

Ethnicity
British
Other
South
Total Canadian Islesor
Asian Caribbean Other
European Asian
Ireland
Sample
1063
610
101
163
43
54
45
39
Approve
33
29
18
37
35
33
63
42
Disapprove
67
71
82
63
65
67
37
58

13

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:

VoteRobFordOctoberElection

WillyouvoteforRobFordinthemunicipalelectioninOctoberornot?

[AllRespondents]

Age/Gender

TORONTO
July 21st, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Total 1834 3544 4554 5564 65+ Male Female

Sample
WillvoteforRobFord
WillnotvoteforRobFord
Don'tknow

1063
28
66
6

80
35
60
6

106
22
71
7

214
31
66
4

276
25
67
8

387
23
73
4

462
34
60
6

601
23
72
5

Region
1063
28

TorontoorEast
York
396
15

North
York
228
33

Etobicokeor
York
230
30

66

81

62

64

54

Total

Sample
WillvoteforRobFord
WillnotvoteforRob
Ford
Don'tknow

Scarborough
209
38

Ethnicity

1063

610

British
Islesor
Ireland
101

28

25

14

29

25

24

59

53

66

69

83

62

74

72

37

46

Total Canadian

Sample
Will
vote
forRob
Ford
Will
not
vote
forRob
Ford
Don't
know

Other
European

South
Asian

163

43

54

45

39

Asian Caribbean Other

14

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:

RobFordResignation

DoyouthinkMayorFordshouldresignornot?

[AllRespondents]

Age/Gender

TORONTO
July 21st, 2014

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Total 1834 3544 4554 5564 65+ Male Female

Sample
Thinkheshouldresign
Thinkheshouldnotresign
Don'tknow

1063
59
37
5

80
52
43
4

106
64
29
7

214
61
37
2

276
56
40
5

387
62
32
5

462
55
41
4

601
62
33
5

Region
1063
59

TorontoorEast
York
396
73

North
York
228
51

Etobicokeor
York
230
56

37

23

44

40

45

Total

Sample
Thinkheshouldresign
Thinkheshouldnot
resign
Don'tknow

Scarborough
209
49

Ethnicity

1063

610

British
Islesor
Ireland
101

59

62

80

54

53

56

33

52

37

33

16

42

45

37

57

44

10

Total Canadian

Sample
Thinkhe
should
resign
Thinkhe
shouldnot
resign
Don'tknow

Other
European

South
Asian

163

43

54

45

39

Asian Caribbean Other

Formoreinformation:
LorneBozinoff,Ph.D.
President
ForumResearchInc.
Tel:(416)9609603
Fax:(416)9609602
Email:lbozinoff@forumresearch.com

15

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

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