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CAFÉ COFFEE DAY VALUES- PRISM
PRIDE - I take pride in my work and in my organization.RESPECT - I respect my customers, my subordinates, mypeers and my superiors.INTEGRITY - I will show the highest level of integritytowards my work and my company under all circumstances.SELF - DISCIPLINE - I will imbibe and practice self-disciplinein all my daily activities.MOTIVATION - I will always be motivated to give the best formy organization, my team and my customers.
 
COMPANY HISTORY
Amalgamated Bean Coffee Trading Company Limited(ABCTCL) is an entrepreneurial venture of Chairman, Mr. V.G. Siddhartha. His passion for coffee coupled with theopportunity provided by the deregulation of The Coffee-Board in 1993 created the perfect timing for the launch of this company. Their visionary Chairman could foresee thedemand for Indian coffee abroad and ABCTCL beganexporting coffee to coffee connoisseurs across USA, Europe& Japan. The "Coffee Day" as brand was born in the year1994. In the year 2000, Coffee Day exported more than 27,000 tones of coffee valued at US$ 60 m and for the secondtime in a short span of 7 years retained its position as thelargest coffee exporter of India. In this short journey of 12years, the company has grown into six divisions and hasovertaken one milestone after another without looking back.Mr. V. G. Siddhartha has a vision to further expand ABCTCLin the domestic and overseas market.
 
COMPANY BACKGROUND
Coffee Day sources coffee from 5000 acres of coffee estates,the 2nd largest in Asia, that is owned by a sister concernand from 11,000 small growers. It is one of India’s leadingcoffee exporters with clients across USA, Europe & Japan.With its roots in the golden soil of Chickmaglur, the home of some of the best Indian Coffees and with the vision of a trueentrepreneur nurturing it, Coffee Day has its businessspanning the entire value chain of coffee consumption inIndia.Its different divisions include: Coffee Day Fresh n Ground(which owns 350 Coffee bean and powder retail outlets),Coffee Day Xpress (which owns 251 Coffee Day Kiosk),Coffee Day Take away (which owns 7000 Vending Machines),Coffee Day Exports and Coffee Day Perfect (FMCG PackagedCoffee) division.Café Coffee Day(CCD) pioneered thecafé concept in India in1996 by opening itsfirst café at BrigadeRoad in Bangalore. Tillabout the late 1990’scoffee drinking in Indiawas restricted to theintellectual, the SouthIndian traditionalist andthe five star coffeeshop visitor. As thepure (as opposed toinstant coffee) coffeecafé culture in
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