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Research Design

Research Design

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Published by AyanP

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Published by: AyanP on Dec 02, 2009
Copyright:Attribution Non-commercial

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12/06/2011

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Overview of Research DesignsOverview of Research Designs
 
 
The Marketing Research ProcessThe Marketing Research Process
Step 1: Defining the ProblemStep 2: Developing an Approach to the ProblemStep 3: Formulating a Research DesignStep 4: Doing Field Work or Collecting DataStep 5: Preparing and Analyzing DataStep 6: Preparing and Presenting the Report
 
 
Research Design
A master plan that specifies themethods and procedures for collectingand analyzing needed information.

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