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New Product Development Report

New Product Development Report

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Published by Faseeh-Ur-Rehman
U will find it Very much Helpful i m pretty much sure about that.
U will find it Very much Helpful i m pretty much sure about that.

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Published by: Faseeh-Ur-Rehman on Dec 02, 2009
Copyright:Attribution Non-commercial

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06/02/2015

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 M
ARKETING
 
P
ROJECT 
 
New Product Development & Pricing
 
1
Students of BS A/F (HONS) Session (2007-2011)Department of Commerce, Bahauddin Zakariya University Multan
 
“CHANGE IS THE ONLY CONSTANT IN TODAY'S MARKETPLACE”
 
New Product Development & Pricing
Launch of NEW PRODUCT
 
Members
:
Faseeh Ur Rehman - - - BAF-07-60Nousherwan Akbar - - - BAF-07-14Umer Farooq - - - BAF-07-39Muhammad Waqas - - - BAF-07-34Javeria Zia - - - BAF-07-17Ayesha Siddiqui - - - BAF-07-18
Instructor:
Mr. Khurram Javed Paracha
 
 M
ARKETING
 
P
ROJECT 
 
New Product Development & Pricing
 
2
Students of BS A/F (HONS) Session (2007-2011)Department of Commerce, Bahauddin Zakariya University Multan
 
Executive Summary 
Report is the practical part of the theoretical subject marketing of our BSAccounting & Finance (Hons) Program. The sole objective is to familiarize thestudents with the practical manipulation of business organization. This reporthas been written to know about the causes that lead to the launching newProduct.In the first phase of the report there is the general introduction about the NewProduct Development.In the next part; we took into account the objectives that are behind this. Weillustrate the objective one by one according to their priority. To understandand specify the objectives is necessary to understand the variable, which affectthis issue. We define only the key variable. After this we collect the data fromdifferent sources and analyze it, interpret it, and show the diagrammaticalrepresentation for easy understanding. More over this we make someconclusion and offer our suggestions for improvements with some limitationsthat we face. In the next phase the feasibility report of A.G Detergent with theSWOT analysis, target market, market segmentation and the detail of 7ps of marketing mix etc.
Authors
 
 M
ARKETING
 
P
ROJECT 
 
New Product Development & Pricing
 
3
Students of BS A/F (HONS) Session (2007-2011)Department of Commerce, Bahauddin Zakariya University Multan
 
Acknowledgment 
We are very thankful to
Almighty
 
Allah
who has all the powers in the worldand who also give us power to perform the assigned task, which otherwise wecan't perform.We are great full to
Hazrat Muhammad (S.A.W.W)
who remains an examplein every aspect of lifeWe are also very thankful to our parents. We are very thankful to our honorableinstructor
Mr. Khurram Javed Paracha
for providing us with such anopportunity to explore the practical aspects of the Marketing that refined ourtheoretical concepts and would help us in the practical field.We are also thankful to all of our respondents especially Mr. Allah Ditta whoco-operated with us in conducting the research and sorting out the cause of theproblem. We are especially thankful to our class fellows who help us fromevery aspect.

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