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Table Of Contents

Chapter 3: Achieve Retention
Chapter 4: Affect Behavior
Chapter 5 – Story Types
Chapter 6: Develop a Theme
Chapter 7: Analyze the Audience
Chapter 8 – Design the Characters
Chapter 9 – Create a Through Line
Chapter 10 – Add Acts and Scenes
Chapter 11: Example Stories
Chapter 12 – Factoring the Environment
Chapter 13 – Finding Stories
Chapter 14 – Putting It All Together
Chapter 15
P. 1
Practical Storytelling

Practical Storytelling

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Published by Dominic R Villari
The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to both hearing stories and telling stories. Practical Storytelling explains the mechanics of how and why stories work and provides step-by-step processes to help you create and tell stories to improve your business and personal relationships.

The example stories presented in the book, including the central story: "Tan's Tile" were chosen to demonstrate aspects of these models and processes. The book breaks a story down into a set of core components and explains how you can construct each one. You'll learn to implement stories in business and social settings including sales, marketing, meetings, training and more. This hands on guide also includes a glossary, exercises, worksheets and sample stories.

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations.

However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the physical and mental aspects of how and why stories work. Building on this foundation it provides models and processes to help you improve your own storytelling ability.
The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to both hearing stories and telling stories. Practical Storytelling explains the mechanics of how and why stories work and provides step-by-step processes to help you create and tell stories to improve your business and personal relationships.

The example stories presented in the book, including the central story: "Tan's Tile" were chosen to demonstrate aspects of these models and processes. The book breaks a story down into a set of core components and explains how you can construct each one. You'll learn to implement stories in business and social settings including sales, marketing, meetings, training and more. This hands on guide also includes a glossary, exercises, worksheets and sample stories.

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations.

However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the physical and mental aspects of how and why stories work. Building on this foundation it provides models and processes to help you improve your own storytelling ability.

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Published by: Dominic R Villari on Dec 03, 2009
Copyright:Traditional Copyright: All rights reserved
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05/17/2013

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