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ASSIGNMENT

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B1810
CREDIT & MARKS 4 Credits, 60 marks


Q.No Questions Marks Total Marks
1

Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic
representation.
Explanation of 2P+2C+3S formula in detail 8
Diagram 2 10
2
What is e-mall? Explain the various types of online stores in an e-mall.
Definition of e-mall 2
Various types of online stores 8 10
3
Discuss the major legal and ethical issues in e-marketing.

A. Legal issues
6
B. Ethical issues 4 10
4
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods 5
Explanation of sales promotion of e-marketing 5 10
5
Explain the factors that influence e-consumers buying behaviour.
Definition of e-marketing 2
Factors influencing 8 10
6
An electronic marketplace (e-marketplace) refers to a website created for common interest.
It integrates the online and physical component of a company. Discuss the five kinds of
partners in an e-marketplace.
Explanation of e-marketplace 3
Five kinds of partners in an e-marketplace 7 10


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Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.






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