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Marktng management RAMASASTRY

Marktng management RAMASASTRY

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Published by api-19958143

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Published by: api-19958143 on Dec 03, 2009
Copyright:Attribution Non-commercial

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03/18/2014

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Marktng management
fundamentals
1
What is mrktg all about?
Industrial marketing
2
\u2022Ch1.nature of IM
\u2022What is industrial or institutional or B2B
marketing?
\u2022How do industrial mrkts differ from
consumer mrkts?
\u2022Why is demand for industrial goods is
called \u2018derived demand\u2019?
Nature of industrial mrktng
3
\u2022Industrial or business or b2b mrktg is mrktng of
products and services to business mrkts, or

organisations
\u2022Business organisations include
\u20221.Manufacturing Cos
\u20222.Govt undertakings
\u20223.PVT sector organisations
\u20224.Educational institutions,
\u20225.Hospitals
\u20226.Distributors/dealers

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