Market research could be done with recent customer/lead users (customer who make advance use of product & recognize improvement needs).
Combining/better/improved ideas is encouraged.
75-80 new ideas are required for a company to develop a new product.
HLL came with 84 new products.
Ranbaxy came up with 46 new product in the last year.
- Promising ideas are evaluated by a committee.
- Surviving promising ideas are screened through a process.
Now bringing you back...
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