Fashion Week Soundtracks
Autumn / Winter 2009 / 2010
+ Couture SS09
Agenda Inc.
Belief strategy for luxury brands
Version 2: 3 Apr 2009
2
We started listing the music playlists used at fashion week in 2005. But this year we have signi\ue000cantly expanded our coverage, and have listings for over 160 shows in London, Paris, Milan, and New York.
Since we started the lists in 2005, the music has evolved dramatically.
Increasing amounts of designers are using sound designers with the
ability to strategically support the collection and the brand.
We\u2019re seeing a lot less DJ\u2019ing and a lot more sound production. A lot less obvious tracks such as Madonna\u2019sVogue, and a lot more diversity. Talking to some of the sound producers involved in the show it\u2019s clear that they are being brought in at a much earlier stage of the planning process. And that designers are increasingly paying as much attention to the soundtrack as to the other details of the show production.
\ue001e music choices this season clearly re\ue002ected the economic crisis.
\ue001ere was a return to the stability of classical music, lots of songs
preoccupied with the idea of money\u2026 and lack of it. And lots of
Carole King\u2026
\u00a9 Agenda Inc.
FASHION WEEK SOUNDTRACKS
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But mostly there was Grace Jones.\ue001e winner of the Most Played
Artist - 14 plays, and the Most Played Track (Pull Up To\ue001e
Bumper) - played 5 times.
\ue001e hardest working Sound Producer for AW 09/10 was Jerry
Bouthier who created soundtracks for 10 shows.
Popular plays this season were from Circlesquare,\ue001e Residents, and
there was lots of airplay for the Slumdog Millionaire soundtrack.
Notably creative high-concept soundtracks at the Henrik Vibskov
show with a score from Svend Jacob Pedersen that incorporated the
noise of a washing machine; and Rachel Comey who overlaid a
comedy track by Heather Lawless with musical instruments.
DSquared wins the award for most plays, managing to pack in 22
tracks during their show.
\u00a9 Agenda Inc.
FASHION WEEK SOUNDTRACKS
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fashion week soundtracks - fall winter 2009 couture spring 2009
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| Upload Date: | 12/03/2009 |
| Copyright: | Attribution Non-commercial |
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