Getting started with #Crowdfunding
If you have a good idea and need growth capital to realize it, there are several options for financing this capital. These options are: - The bank - Several investors - Your own resources - Crowdfunding - The cash flow from your own company (slow growth) - Discarding the idea; doing nothing
Aside from the additional need for growth investment, customer loyalty (crowd value) is the most important reason in our business plan to start working with crowd funding. Our market research (
) showed that many small investors are looking for a reasonable return in investment, but prefer to invest in something unique that they can identify with. The StoreCorporation invests and participates in promising and unique web shops. To realize
the growth of these web shops, several growth investments are needed. Crowd funding is no longer remarkable for web shops, but private entities that through investing immediately become co-owner of multiple web shops is an entirely new concept. Raising capital with a big amount of small investors is an innovative form of (online) financing with tremendous potential.