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2014 Michelle Nunn Campaign Memo

2014 Michelle Nunn Campaign Memo

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Published by natrev
Memo detailing Michelle Nunn's campaign strategy for the 2014 mid-term election.
Memo detailing Michelle Nunn's campaign strategy for the 2014 mid-term election.

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Published by: natrev on Jul 28, 2014
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05/01/2015

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COVER MEMO
Memo
To:
Michelle Nunn
From:
[Your Name]
 
cc:
Gordon Giffin, Ron Martin, Senator Nunn, Colleen Nunn, Valeria MacPhail
Date:
[Date]
 
Re:
The Campaign Plan We are pleased to provide you with planning documents from all operations of the campaign. The memos enclosed in this document provide a summary of our proposed plans for each department of the campaign for 2014. We identify the staff responsible, the process we will follow, and a timeline for completion of the work. We invite your thoughts and suggestions, and as you will see, in a few areas, we are depending on your direct input. We are meeting with the senior staff in an all-day planning meeting on Tuesday, December 17
th
, and if possible, we would like to have your comments before the meeting. Please provide your feedback on staff memos directly to the two of us. We do expect much of the content of these memos to be reviewed in context of our strategic discussion on Monday, December 16th, and we will hold time at the end of day to cover any topics that are not noted in our discussions. TABLE OF CONTENTS 1. Vote Goals & Target 2. Political Plan 3. Voter Motivation & Activation (The Coordinated Campaign Plan) a. Volunteer Engagement: Values & Accomplishment 4. Constituency Outreach Plan 5. Communications Plan 6. Research Plan 7. Policy Plan 8. Web Site Development Plan 9. Finance Plan 10. Online Finance Plan
 –
 Trilogy 11. Operations Plan
 
12. Org Chart & Job Descriptions 13. Strategic Scheduling Plan 14. Electronic Media Plans 15. Mail Plan
Additional Attachments:
 A: Political Calendar 2014 B: Michelle Nunn Calendar 2014 C: Global Budgets & Independent Expenditures Power point (2012 Senate Spending) D: DSCC Playing Field E:
Sample “Pushback” Document
 
 
 
I: Vote Goals & Target
Memo
To:
Michelle Nunn
From:
[Your Name]
 
cc:
Senior Staff & Strategy Team
Date:
[Date]
 
Re:
Campaign Plan

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