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www.dqasiapacific.com
Asia Pacic
HSBC
Hong Kong Computer Society
Singapore Clinical Research Institute Pte Ltd
Australia
National Australia Bank
Bupa Australia
Defence Science and Technology Organisation (DSTO)
Recordkeeping Innovation
Paul Ormonde-James
 
Head of Global Intelligence, The World Bank
Kaizen Institute
 
Robert Malcolm, Senior Associate
Analytics 8
 
Shravan Malkani, Principal Consultant
19 - 21 April 2010
Crystal Palace, Luna Park, Sydney
Asa Pacfc
From Geek to Chic
D
 
Q
Super Early Bird Offer -
OFFER STRICTLY ENDS: 15/01/2010
Two day event: $1295 + GST (Save $300)
(Standard Price = $1595 + GST)Also receive a FREE PDF DQ REPORT valued at $695+ GST:
 “Data Quality - Trusted Data Across the Enterprise” 
for an Executive Summary
 B y M a r ti n S p r a tt
 P u b l is h e d b y:
 D a t a Q u a l i t y – T r u s t e d D a t aA c r o s s t h e E n t e r p r i s e
 In as so ci a tio n wi t h:
International Keynote Speaker:Hear practitioner case studies from:Workshop Presenters:
Dad Sps:
Official Media Partners:
Sve Sps:
 
Dad Sps:
Supported By:Official Media Partners:
Sve Sps:
 
Australia
DQ Asia Pacic will provide opportunities to:
Hear international and local practitioners discuss success stories and new schools of thought around
issues of data quality, data warehousing, master data management and business intelligence
Analyse the drivers and barriers to achieving data quality within specic business units
Participate in highly interactive ve your knowledge and encourage networking opportunities
See the latest trends and products from leading providers in our exhibition space
 
19 - 21 April 2010
Crystal Palace, Luna Park, Sydney
Asa Pacfc
D
 
Q
From Geek to Chic
DQ Asia Pacic will provide opportunities to:
 
Hear international and local practitioners discuss success stories and new schools of thought around issues of 
data quality, data warehousing, master data management and business intelligence
Analyse the drivers and barriers to achieving data quality within specic business units
Participate in highly interactive presentations designed to improve your knowledge and encourage
networking opportunitiesSee the latest trends and products from leading providers in our exhibition space
DQ Trivia Hunt
The DQ Trivia Hunt is back following the success of last year’s. Use this opportunityto engage with the event sponsors in a more meaningful way and have the chanceto win some great prizes!
IBM
For the third year running, IBM will be participating in the event as diamondsponsor, and will be presenting an exciting case study as part of the eventprogramme.
DQ Asia Pacic Award
Ark is excited to host the rst annual DQ Asia Pacic Award, which will be judged by
an expert panel selected by IAIDQ (International Association for Information and DataQuality).We want to bring to the forefront the pinnacle of data quality within our region by
recognising those who are leading the eld through innovation and best practice.For more information visit: http://www.dqasiapacic.com/DQ%20Awards.htm
 
Highlights at DQ Asia Pacic: From Geek to Chic
Ark Group is proud to bring you DQ Asia Pacic: From Geek to Chic. Ark Group has undertaken extensive research and
collaborated with data management practitioners and industry professionals to ensure that the direction and content of eachpresentation will provide you with real value useful information and effective strategies to implement within your organisation.Our international keynote presenters and practitioner case studies will show how enterprises can use data to improve
organisational efciencies, drive competitive advantage, improve regulatory compliance and produce strong returns; whilesponsor sessions will also take a case study approach in illustrating functional methods that they’ve applied to specic client
situations.This event will allow you to hear the latest thinking in the data management space and provide you with best practice casestudies and new ideas to advance your organisation’s data capabilities.
Welcome to DQ Asia Pacic: From Geek to Chic
 
19 - 21 April 2010
Crystal Palace, Luna Park, Sydney
Asa Pacfc
D
 
Q
From Geek to Chic
Conrmed SessionsStay connected at DQ Asia Pacic - From Geek to Chic
Twitter:
 
c 
Facebook:
Coordinating information ow for The World Bank in the midst of the nancial crisis
There is no doubt the Global Financial Crisis has driven organisations to review how they operate and the need for accurateand timely information. The future will see companies competing on the width and depth of the data they capture and the wayit is transformed through the value chain to wisdom. How are global companies assuring the information they have is accurateand up to date in an environment that is changing so quickly?Paul Ormonde-James is the head of Global intelligence in the World Bank Group, Washington DC, addressing these issues
across a network that spans 180 countries globally.
Paul Ormonde-James, Head of Global Intelligence, The World Bank 
Establishing a Data Management Practice
Gaining senior management support and buy in to establish a data management practice
Should the practice be centralised or decentralized?
Developing a strategic delivery method and sourcing funding
Measuring the success of the practice
Bala Rasaratnam, Practice Manager, Data Architecture and Management, National Australia Bank 
Data management concepts for multi-centre and complex clinical trials
Understanding the critical role of effective data management in clinical trials
Improving processes to save time and improve data validity
Looking at the evolution of the tools used to improve the renement of clinical data
Srinivas Hiriyanna, Manager, Clinical Data Management Research Operations, Singapore Clinical Research Institute Pte Ltd 
Recognising the value of data as a marketing and customer information tool
Implementing progressive proling to improve customer interaction
Advancing DQ to improve CRM
Using organisational data to identify trends and provide a platform for future campaigns
Portia Cerny, Customer Insights and Analytics Manager, Bupa Australia 
Improving maintenance data quality within the Royal Australian Navy
Using an Asset Maintenance Planning System, (AMPS) to schedule and record maintenance on vessels and
identifying issues with the quality of the data storedProducing a web enabled front end to AMPS for improved input and analysis
Developing successful trials and improving acceptance of this tool into service as an add
on to AMPS
Analysing the signicant impacts on the data quality and maintenance management of the
eet of the new add-ins
Dr. Stephen Kennett, Science Team Leader Data Quality, Defence Science and Technology Organisation (DSTO)
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 http://tinyurl.com/DQlinkedin
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