2. In keeping with: according to instructions.Privilege Underwriters Reciprocal ExchangeRELATED ARTICLE: One-on-One With PURE's Ross Buchmueller.Ross Buchmueller, president and chief executive of Privelege Underwriters Insurance Exchange,recently sat down with Best's Review. Here are excerpts from the interview:.Buchmueller said, based on the current rate of diversification, Florida will comprise just over half of its business at the end of 2009. He said the company has received additional licenses in Maryland,Rhode Island Rhode Island, island, United StatesRhode Island,Â island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance toNarragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. , Alabama, Georgia and Washington, D.C.* Behind the Trend: PURE's three founders are former executives from AIG's Private Client Group.Learn More* The Situation: The PURE Group of Insurance Cos. is targeting the high-end personal lines marketin five states."In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"put differently , they won't write the house by itself," Weinstein said. "They want the jewelry, theywant the auto, they want the excess liability."Unlike his company, Ross Buchmueller can't be characterized as the newcomer to the high net worthpersonal lines business.The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. Â and excesspersonal liability. If, and when, the reciprocal exchange achieves a net underwriting profitUnderwriting profit is a term used in the insurance industry. It consists of the earned premiumremaining after losses have been paid and administrative expenses have been deducted. It does notinclude any investment income earned on held premiums. , allocations will be made to membersthrough subscriber savings accounts retained by PURE as surplus for as long as the policyholderremains insured. Those accounts defer from the taxable value of the surplus and providepolicyholders with a mechanism to share in the company's potential success.But PURE is hoping the traditional approach of its main subsidiary, Privilege UnderwritersReciprocal Exchange, will help it win market share. PURE policyholders pay an extra 10% onhomeowners and watercraft policies in each of the first five years that goes directly to surplus, andan additional 4% on premiums for auto, jewelry jewelry,Â personal adornments worn for ornamentor utility, to show rank or wealth, or to follow superstitious custom or fashion.What challenges stand in the way of that growth?