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FACTORS WORK TOGETHER

Some factors influence more than others, which we've weighted


1 (weakest) to 3 (strongest). No single factor guarantees top
rankings. Several favorable factors increase odds of success.
Negative "Violation" and "Blocking" factors harm your chances.
Country
Pc
+3
Authority
Ta
+3
Reputation
Sr
+2
Quality
Lq
+3
Locality
Pl
+3
Social
Ps
+1
History
Th
+1
Shares
Ss
+1
Text
Lt
+3
History
Ph
+2
Numbers
Ln
+1
Crawl
Ac
+3
Titles
Ht
+3
Quality
Cq
+3
Speed
As
+1
Description
Hd
+2
Research
Cr
+3
URLs
Au
+1
Headers
Hh
+1
Words
Cw
+2
Engage
Ce
+2
Fresh
Cf
+2
Blocking
Bp
-3
Blocking
Bt
-1
Paid Links
Vp
-3
Link Spam
Vl
-1
Cloaking
Vc
-3
Stuffing
Hidden
Vs
-1
Thin
Vt
-2
Quality
Vh
-1
OFF THE PAGE SEO
LINKS SOCIAL TRUST
ON THE PAGE SEO
CONTENT HTML ARCHITECTURE
VIOLATIONS BLOCKING
PERSONAL
THE PERIODIC TABLE OF
SEO RANKING FACTORS
Search engine optimization SEO seems likes alchemy
to the uninitiated. But there's a science to it. Search engines
reward pages with the right combination of ranking factors.
Below, some major factors or "signals" you should seek to have.
These elements are in the direct control of the publisher.
Are pages well written & have
substantial quality content?
QUALITY
Cq
Have you researched the keywords
people may use to find your content?
RESEARCH
Cr
Do HTML title tags contain
keywords relevant to page topics?
TITLES
Ht
Can search engines easily "crawl"
pages on site?
CRAWL
Ac
Does site load quickly? SPEED
As
Are URLs short & contain meaning-
ful keywords to page topics?
URLS
Au
Do meta description tags
describe what pages are about?
DESCRIPTION
Hd
Do headlines and subheads use
header tags with relevant keywords?
HEADERS
Hh
Do pages use words & phrases
you hope they'll be found for?
WORDS
Cw
Do visitors spend time reading
or "bounce" away quickly?
ENGAGE
Ce
Are pages fresh & about "hot" topics? FRESH
Cf
ON THE PAGE SEO RANKING FACTORS
CONTENT
HTML
ARCHITECTURE
If searchers "block" site, hurts both trust & personalization.
Have many people blocked your
site from search results?
BLOCKING
Bt
Has someone blocked your site from
their search results?
BLOCKING
Bp
BLOCKING
Spam techniques may cause ranking penalty or ban.
Have you purchased links in
hopes of better rankings?
PAID LINKS
Vp
Have you created many links by spam-
ming blogs, forums or other places?
LINK SPAM
Vl
Do colors or design "hide" words
you want pages to be found for?
HIDDEN
Vh
Do you show search engines
different pages than humans?
CLOAKING
Vc
VIOLATIONS
Is content "thin" or "shallow" &
lacking substance?
THIN
Vt
Do you excessively use words you
want pages to be found for?
STUFFING
Vs
Elements influenced by readers, visitors & other publishers.
Are links from trusted, quality or
respected web sites?
QUALITY
Lq
Do those respected on social
networks share your content?
REPUTATION
Sr
What country is someone
located in?
COUNTRY
Pc
What city or local area is
someone located in?
LOCALITY
Pl
Does someone regularly visit
the site? Or "liked" it?
HISTORY
Ph
Do many share your content on
social networks?
SHARES
Ss
Do links, shares & other factors
make site a trusted authority?
AUTHORITY
Ta
Has site or its domain been around a
long time, operating in same way?
HISTORY
Th
Do links pointing at pages use words
you hope they'll be found for?
TEXT
Lt
Do many links point at your
web pages?
NUMBER
Ln
OFF THE PAGE SEO RANKING FACTORS
LINKS
SOCIAL
PERSONAL
TRUST
What do your friends think of
the site?
SOCIAL
Ps
Learn More: HTTP://SELND.COM/SEOTABLE Written By: Design By: Copyright Third Door Media
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