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5 things without which your website is incomplete

Designing or setting up a business website has never been easier. No matter how much
experience you have in convincing the potential customers through verbal
communication, but when it comes to design an effective website it can be the bigger
challenge. The most crucial element in any website is its design and structure. It is just
like having a 200 horsepower engine but without the proper chassis, it will end up
nowhere. Thus, in order to ensure you have a good return from your website, make sure
you take the following factors into account like:

Cross browser compatibility- Website usability is an important consideration in any

website design. Websites are designed to be viewed by many different people and it is
important that designers allow for different needs. In recent times, web standards have
grown more important. Besides this, with each passing day as more browsers like IE 6+,
FF 2+, Opera 9+, Safari 2+ have begun to get a strong foothold in the market. Definitely
there is a need to make sure your website works on every one of them. These days, any
browser worth its salt is now standard's compliant.

It is important to understand that any website which is cross browser compatible can
work better and may even show up clearer to search engines. They are more likely to
have a longer shelf life. Thus, it is always a good idea to have a program on your
computer that checks your website\u2019s browser and version compatibility.

Fast Loading \u2013 Have you ever noticed that a lot of visitor come to your website but very

few of them spend time on it leading to high Bounce rate. Low loading speed of your
website could be a reason. Today the life has become faster. Nobody likes to wait for
service, whether it's shopping at their favorite store or even browsing a website. You
need to take the site loading factor very seriously because the time it takes to download a
webpage has huge concern on usability of website.

The online visitor will surely get distracted if website takes too long to load or may even sometimes get irritated. Giving your website a fast load time is vital to your website and your online business as well. There are even some studies that has also proved that users may click away from your website if it does not load in ten seconds. Few factors like \u2013 maximizing content area, avoiding excessive use of graphics, flash and sticking to simple designs can reduce your website loading time

Avoid Pop-ups \u2013 If you are looking to make money through ads from your websites then

believe it is going to be your major blunder. Your website is not an advertising portal so why to make use of pop-up ads. One of the prime reasons on why pop ups are a bad idea is that many visitor often find them to be intrusive.

Almost every online visitor prefers to be happily browsing on the Internet. Sudden pops
up advertisement may obscure his or her view or attention. Besides this, many of them

also feel these pop-ups very annoying. Moreover with the advancement of latest
technology in coming days one may not be able to see pop-ups. Many people and
browsers now block pop-ups. Thus you should be very careful in using pop-ups in your
website design.

User-friendliness - It is very important to understand once again that ultimately you are

making website for visitors only. You must be very clear about what the person might
look or search at your site, rather than what you think looks good and attractive. Your
potential customers are more likely to give more time in scrolling different web-pages of
your website depending upon the prime factor that is \u2013 your web site is useful, fast,
reliable and user-friendly.

There are so many things that you can do to make your website as user friendly as
possible like:
\u2022
Wherever possible always try to keep it simple and easily navigable.
\u2022
Try to have just one or two central messages that you want to 'push'.
\u2022

Always create a site map. Sitemap is very essential for any business website
design. It helps user to navigate your site more easily and get information easily
in single click without surfing entire site.

\u2022
Keep a \u2018Search\u2019 Feature on every page of the website.
\u2022

In addition, today FAQ page is one of the best user friendly things you can add to
your website. This is because most visitors have a few questions and answering
the most frequently asked questions on your website make your job easier.
Having a FAQ page is a win & win situation.

\u2022
Place your contact details and contact form to give credibility to your website and
confidence to your visitors.
Search Engine Friendliness - Looking at the present scenario, having a website for your

business is the vital step in broadening your sales opportunities. Your sales may get
affected depending upon how easily your site can be found on the search engines.
Ultimately you need to make your website search engine friendly. Designing a search
engine friendly website ensure that the website can be easily found by clients and
prospects using internet search engines. Moreover, a search engine friendly website also
gets more visitors-more traffic. More traffic means more eyeballs looking at your
services and this in turn enable you make more money.

Ensuring that your website is search engine friendly generally consists of two key steps -
the first is to get your site included in the search engine results and the second is to get
the best possible rankings. Thus in order to ensure that your site get high search engine
ranking or more traffic, it's vital that you build a site structure that is easily accessible,
both by search engine spiders and by real visitors to your site. Add good and fresh
content to your website and make sure that your site gets regularly refreshed i.e. you add
new content on regular basis.

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