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questionnaire_design__interviewing_and_attitude_measurement

questionnaire_design__interviewing_and_attitude_measurement

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Published by: api-19908696 on Dec 03, 2009
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03/18/2014

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T o
B e tw y n
Q U E S T IO N N A IR E D E S IG N ,
IN T E R V IE W IN G A N D A T T IT U D E
M EASUREM ENT
N ewE d itio n
A .N .O p p e n h e im
C O N T IN U U M
L o n d o n a n d N ew Y o rk
C o n tin u u m
T h e T o w e r B u ild in g , 1 1 Y o rk R o a d , L o n d o n S E l 7 N X
3 7 0 L e x in g to n A v e n u e , N e w Y o rk , N Y
1 0 0 1 7 -6 5 5 0
0A .N . O p p e n h e im , 1 9 6 6 , 1 9 9 2

F irs t p u b lis h e d a s 'Q u e s tio n n a ire d e s ig n a n d a ttitu d e m e a s u re m e n t' b y B a s ic B o o k s , In c ., N e w Y o rk in 1 9 6 6 . T h is to ta lly re w ritte n a n d re c a s t n e w e d itio n firs t p u b lis h e d in 1 9 9 2 (re p rin te d 1 9 9 3 a n d 1 9 9 4 ) b y

R e p rin te d 1 9 9 6 , 1 9 9 7 , 1 9 9 8 (tw ic e ), 1 9 9 9 , 2 0 0 0 , 2 0 0 1
B r itis h L ib r a r y C a ta lo g u in g in P u b lic a tio n D a ta
A C IP c a ta lo g u e re c o rd fo r th is b o o k is a v a ila b le fro m th e B ritis h L ib ra ry
IS B N
1 8 5 5 6 7 0 4 3 7 (H B K )
0 8264 51764(P B K )
L ib r a r y o f C o n g r e s s C a ta lo g in g in P u b lic a tio n D a ta
AC IP c a ta lo g re c o rd fo r th is b o o k is a v a ila b le fro m th e L ib ra ry o f C o n g re s s
A ll rig h ts re s e rv e d . N o p a rt o f th is p u b lic a tio n m a y b e re p ro d u c e d ,

sto red in a retriev al sy stem , o r tran sm ittedb ya n y o th e r m e a n s w ith o u t th e p rio r p e rm is s io n o f th e c o p y rig h t h o ld e r. P le a s e d ire c t a ll e n q u irie s to th e p u b lis h e rs .

P R E F A C E
ACKNOW LEDGEM ENTS
IIN T R O D U C T IO NT OS U R V E Y D E S IG N
2A N A L Y T ICS U R V E Y D E S IG N S
3D E S C R IP T IV E
S U R V E Y D E S IG N S
4P IL O TW ORK
5TH EE X P L O R A T O R Y IN T E R V IE W
6S T A N D A R D IZ E D
IN T E R V IE W S
7Q U E S T IO N N A IR E
P L A N N IN G
8Q U E S T IO N
W O R D IN G
9SO M EB A S IC M E A S U R E M E N T T H E O R Y
1 0D E S IG N IN G
A T T IT U D ESTA TEM EN TS
1 1 A T T IT U D ES C A L IN G
1 2 P R O JE C T IV E T E C H N IQ U E S IN A T T IT U D E S T U D Y
1 3V A R IE T IE S
A N D A P P L IC A T IO N S
1 4D A T AP R O C E S S IN G
1 5S T A T IS T IC A L
A N A L Y S IS
A P P E N D IXI : S T A T IS T IC S
T E S T
A P P E N D IX11:NOM OGRAPHS
F O R T H E T E S T IN G O F
S T A T IS T IC A L S IG N IF IC A N C E O F D IF F E R E N C E S B E T W E E N
P E R C E N T A G E S
IN D E X
T y p e s e t b yD P P h o to s e ttin g , A y le sb u ry , B u c k s .
P rin te da n d b o u n d in G re a t B rita in b y B id d le s L td
w w w .b id n 'le s .c o .u k
From th e preface to th e first ed ition :
T h e w o rld is fu ll of w e ll-m e a n in g p e o p le w h o b e lie v e th a t a n y o n e w h o c a n w r ite
p la in
E n g lis h
a n d
h a s
a
m o d ic u m
o f
com m on
s e n s e
c a n
p ro d u c e
a
g o o d
q u e s tio n n a ire . T h is b o o k is n o t fo r th e m .
It is intended to help all those w ho, for one reason or another, have to design
a
q u e s tio n n a ire .
I t
c o u ld
s e r v e
a s
a
te x tb o o k
fo r
re s e a rc h
s tu d e n ts
a n d
u n d e rg ra d u a te s in
social psychology and
s o c io lo g y a n d

fo r p ra c titio n e rs of G r k e t research. It could also help doctors, personnel officers, civil servants, crim inologists,social anthropologists, teachers, and m any others w hose curios- ity o r n e e d

f o r in fo rm a tio n
m ay
im p e l th e m
in to
th e
q u ic k s a n d s of
s o c ia l
re s e a rc h .
Q u e s tio n n a ire
d e s ig n
cannot be
ta u g h t fro m
books; every

in v e s tig a tio n p re s e n ts n e w a n d d iffe re n t p ro b le m s .Ate x tb o o k c a n o n ly h o p e t o p re v e n t s o m e of th e w o r s t p itfa lls a n d to g iv e p ra c tic a l, d o -it-y o u rs e lf k in d of in fo rm a tio n th a t w ill p o in t th e w a y o u t of d iffic u ltie s . It is n o t m e a n t t o b e a w o r k of s c h o la rs h ip , n o r is it e x h a u s tiv e . T h e n u m b e r of re fe re n c e s h a s b e e n k e p t to a m in im u m , th o u g h

som e
a n n o ta te d
re a d in g s
h a v e
b e e n
p ro v id e d
w ith
e a c h
c h a p te r.

T h r o u g h o u t, c la rity a n d b a sic e a s e of u n d e r s ta n d in g h a v e b e e n m y g u id e lin e s ; in each case, an attem pt has been m ade to present th e m ain lines of th e argum ent a n d , w h ile n o t s h irk in g w e a k n e s s e s in u n d e rly in g a s s u m p tio n s , t o o m it s o m e of the m ore esoteric controversies.

P reface to th e n ew ed ition

A t the suggestion of m any colleagues the book has been greatly expanded, as w ell as revised and updated. T here are tw o new chapters on research design and sam pling, tw o

n e w
c h a p te rs
o n
in te rv ie w in g , a
c h a p te r
o n

q u e s tio n n a ire p la n n in g , a c h a p te r o n s ta tis tic a l a n a ly s is a n d a s p e c ia l c h a p te r o n p ilo t w o rk . O ther chapters have been changed and expanded,and a specialset of W orkshops has been introduced to offer practicalexperience.F rom having been a specialized te x t d e a lin g w ith th e d e s ig n of q u e s tio n n a ire s a n d a ttitu d e m e a s u re s , it h a s b ro a d e n e d

out and
becom e
a
g e n e ra l
s u rv e y
re s e a rc h
handbook. But
i t s

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