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Website Design Brief

Website Design Brief

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Published by api-19980865

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Published by: api-19980865 on Dec 03, 2009
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03/18/2014

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Web Design Brief
Please fill out the following to help us understand
your preferences:
Customer Details

Business Name:
Contact Name:
Phone:
Email:

What is your target launch date? What
are the factors surrounding this deadline?
Current Website
Do you currently have a website?
Yes
No, please skip to the next
table
If so, what is the URL?
How old is your website?
What do you like about your current
website?
What do you dislike about your current
website?

Where is your current site hosted and
who do we talk to in your organization
regarding access to your current website
and host?

Online Business Goals1
Capturing Leads for your
products/Services
Yes
No
Building a Customer Database for
marketing purposes
Yes
No
Selling Products/Services Online
Yes
No
Capturing Bookings for your Events
Yes
No
Building a Community around your
Business
Yes
No

Service your existing
customers/provide \u201cMember Only\u201d
content

Yes
No
Website Objectives
What is the primary message you wish to
convey to your audience with this site?
What are the secondary objectives you hope
to achieve?
What are the overall goals you intend to
reach with this site?
Who is your target audience? Is it different to
your current customer profile?
How does the company differentiate itself
from competitors?
What are the key reasons, customers choose
your company?
Global Site Elements

Please select the items, functionality or type
of content you would like to appear as
exactly the same on all pages. This is known
as your site template.

Navigation Menus
Newsletter Subscription Box
Site Search Box
Product Search Box
Member Only Sign In

Other:
Online Business Functionality and
modules.
Email Marketing
2

Please select the online business
functionality you require on your web site.
Keep in mind that these should be consistent
with your Online Business goals.

Online Shopping Catalogue
\u201cContact Us\u201d web form
(Included)
Payment Collection web form

(for non eCommerce items)
Discussion Forums
Blogs
Member Only Area (at a later

stage, yes)
Event Bookings
Searchable Article Database
News/Announcements
Frequently Asked Questions
Document/Brochure

downloads

Image Gallery
Ad Banner Rotator
Promo Slider Page
Announcements
Web Forms
Password Protected Pages Module
Online Booking Module

Provide us with website urls of websites
which appeal to you and describe why this is
so:

What is your preferred style of navigation?

Simple text (good for SEO)
Text rollover (good for SEO)
Images

Do you have a preference for where the
navigation should be located?

Horizontal across the top
Vertical on the left
Vertical on the right
Combination of top and left
Unsure; up to the designer

Website Perception
Use three adjectives to describe how the site
should be perceived by the user.(e xampl e s:

conservative, progressive, friendly, formal,
casual, serious, energetic, humorous,
professional)

Describe any visual elements or styles that
can be utilized from existing marketing
materials or collateral:

Provide us with a list of your competitor
websites and briefly state what you like and
dislike about their overall site:

3

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