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    Voice4Change England
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    Dates: Thurs 4th September; Fri 10th October; Mon 10th November 2014 Venue & Times: Central London, near Bond Street tube on the Central Line. 09:30 registration, 10:00 start. Lunch and refreshments provided. Ends 16:30 Aim: To offer delegates a practical guide to: 1. Making the best use of social media and boost your online presence and marketing; 2. Understanding the media, crafting a story, selling the story (including press release-writing); 3. Interview techniques. Who should attend? Those who want to improve the positive public profile of your organisation and key officers, enhancing key messages and impressing stakeholders (including funders). Content: This training will cover - Social media as a campaigning tool and keeping up-to-date Monetising your web presence Communications strategies Marketing and brand identity Press release writing, understanding journalists and the media Preparing for interviews & interview techniques Pitfalls to avoid Outcomes: By the end of the session participants will leave with – An understanding of how to turn communications strategies into tangible media coverage Know how about how the social media & web presence can assist / underpin good news stories, and galvanise / mobilise supporters Ideas for good ‘angles’ for positive stories and knowledge of how to tailor them to media outlets to maximise your chances of real positive coverage An understanding of how utilising your own and external media can assist fundraising and income generation Practice interview techniques and receive constructive feedback Understand the structure of press releases and how to make good stories more attractive to journalists Methodology: The session will offer a blend of individual reflection; group exercises; creative and engaging computer-based exercises; presentation; role-plays. Costs: £60 (Charities with 0-9 employees); £180 (Charities with 10-19 employees); £219 (Charities with 20+ employees); £219 (Social Enterprises and CICs); £349 (Companies); £50 (Voice4Change members with over three months membership). 10% off the costs for organisations who are Voice4Change members less than three months. To book your place please on 4th September please visit: http://v4ce-media-4sept.eventbrite.co.uk To book your place please on 10th October please visit: http://v4ce-media-10oct.eventbrite.co.uk To book your place please on 10th November please visit: https://v4ce-media-10nov.eventbrite.co.uk For more information email: lester@voice4change-england.co.uk or call (020) 7697 4246

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    Dates: Thurs 4th September; Fri 10th October; Mon 10th November 2014 Venue & Times: Central London, near Bond Street tube on the Central Line. 09:30 registration, 10:00 start. Lunch and refreshments provided. Ends 16:30 Aim: To offer delegates a practical guide to: 1. Making the best use of social media and boost your online presence and marketing; 2. Understanding the media, crafting a story, selling the story (including press release-writing); 3. Interview techniques. Who should attend? Those who want to improve the positive public profile of your organisation and key officers, enhancing key messages and impressing stakeholders (including funders). Content: This training will cover - Social media as a campaigning tool and keeping up-to-date Monetising your web presence Communications strategies Marketing and brand identity Press release writing, understanding journalists and the media Preparing for interviews & interview techniques Pitfalls to avoid Outcomes: By the end of the session participants will leave with – An understanding of how to turn communications strategies into tangible media coverage Know how about how the social media & web presence can assist / underpin good news stories, and galvanise / mobilise supporters Ideas for good ‘angles’ for positive stories and knowledge of how to tailor them to media outlets to maximise your chances of real positive coverage An understanding of how utilising your own and external media can assist fundraising and income generation Practice interview techniques and receive constructive feedback Understand the structure of press releases and how to make good stories more attractive to journalists Methodology: The session will offer a blend of individual reflection; group exercises; creative and engaging computer-based exercises; presentation; role-plays. Costs: £60 (Charities with 0-9 employees); £180 (Charities with 10-19 employees); £219 (Charities with 20+ employees); £219 (Social Enterprises and CICs); £349 (Companies); £50 (Voice4Change members with over three months membership). 10% off the costs for organisations who are Voice4Change members less than three months. To book your place please on 4th September please visit: http://v4ce-media-4sept.eventbrite.co.uk To book your place please on 10th October please visit: http://v4ce-media-10oct.eventbrite.co.uk To book your place please on 10th November please visit: https://v4ce-media-10nov.eventbrite.co.uk For more information email: lester@voice4change-england.co.uk or call (020) 7697 4246

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    27 views2 pages

    Media Training

    Uploaded by

    Voice4Change England
    Dates: Thurs 4th September; Fri 10th October; Mon 10th November 2014 Venue & Times: Central London, near Bond Street tube on the Central Line. 09:30 registration, 10:00 start. Lunch and refreshments provided. Ends 16:30 Aim: To offer delegates a practical guide to: 1. Making the best use of social media and boost your online presence and marketing; 2. Understanding the media, crafting a story, selling the story (including press release-writing); 3. Interview techniques. Who should attend? Those who want to improve the positive public profile of your organisation and key officers, enhancing key messages and impressing stakeholders (including funders). Content: This training will cover - Social media as a campaigning tool and keeping up-to-date Monetising your web presence Communications strategies Marketing and brand identity Press release writing, understanding journalists and the media Preparing for interviews & interview techniques Pitfalls to avoid Outcomes: By the end of the session participants will leave with – An understanding of how to turn communications strategies into tangible media coverage Know how about how the social media & web presence can assist / underpin good news stories, and galvanise / mobilise supporters Ideas for good ‘angles’ for positive stories and knowledge of how to tailor them to media outlets to maximise your chances of real positive coverage An understanding of how utilising your own and external media can assist fundraising and income generation Practice interview techniques and receive constructive feedback Understand the structure of press releases and how to make good stories more attractive to journalists Methodology: The session will offer a blend of individual reflection; group exercises; creative and engaging computer-based exercises; presentation; role-plays. Costs: £60 (Charities with 0-9 employees); £180 (Charities with 10-19 employees); £219 (Charities with 20+ employees); £219 (Social Enterprises and CICs); £349 (Companies); £50 (Voice4Change members with over three months membership). 10% off the costs for organisations who are Voice4Change members less than three months. To book your place please on 4th September please visit: http://v4ce-media-4sept.eventbrite.co.uk To book your place please on 10th October please visit: http://v4ce-media-10oct.eventbrite.co.uk To book your place please on 10th November please visit: https://v4ce-media-10nov.eventbrite.co.uk For more information email: lester@voice4change-england.co.uk or call (020) 7697 4246

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    © All Rights Reserved
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    of 2

    MEDIA TRAINING

    Dates: Thurs 4
    th
    September; Fri 19
    th
    Sept; Fri 10
    th

    October; Fri 24
    th
    November.
    Times: Registration 09:30. Course starts 10:00. Ends 16:30.
    Lunch and refreshments provided.
    Aim: To offer delegates a practical guide to:
    1. Making the best use of social media and boost
    your online presence and marketing;
    2. Understanding the media, crafting a story, selling
    the story (including press release-writing);
    3. Interview techniques.
    Who should attend? Those who want to improve the positive public profile of your
    organisation and key officers, enhancing key messages and impressing stakeholders
    (including funders).
    Content: This training will cover -
    Social media as a campaigning tool and keeping up-to-date
    Monetising your web presence
    Communications strategies
    Marketing and brand identity
    Press release writing, understanding journalists and the media
    Preparing for interviews & interview techniques
    Pitfalls to avoid
    Outcomes: By the end of the session participants will leave with
    An understanding of how to turn communications strategies into tangible
    media coverage
    Know how about how the social media & web presence can assist / underpin
    good news stories, and galvanise / mobilise supporters
    Ideas for good angles for positive stories and knowledge of how to tailor
    them to media outlets to maximise your chances of real positive coverage
    An understanding of how utilising your own and external media can assist
    fundraising and income generation
    Practice interview techniques and receive constructive feedback
    Understand the structure of press releases and how to make good stories
    more attractive to journalists
    Methodology: The session will offer a blend of individual reflection; group exercises;
    creative and engaging computer-based exercises; presentation; role-plays.
    Fees: Charities 0-9 employees 60, Charities 10-19 employees 180, Charities 20+
    employees 219, SMEs & CICs 219, Companies 349, V4CE members 50. All prices
    excl. VAT.

    To book your place please on 4th September please visit: http://v4ce-
    media-4sept.eventbrite.co.uk
    To book your place please on 10th October please visit: http://v4ce-media-
    10oct.eventbrite.co.uk
    To book your place please on 10th November please visit: https://v4ce-media-
    10nov.eventbrite.co.uk
    For more information contact: Lester Holloway on lester@voice4change-
    england.co.uk or call (020) 7697 4246

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