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India Media Monitor (November 2009)

India Media Monitor (November 2009)

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A monthly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.
A monthly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

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Published by: Global Media Market Intelligence (G2Mi.com) on Dec 03, 2009
Copyright:Traditional Copyright: All rights reserved

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10/20/2010

 
 
Lm`lj Ak`l
Aemlpetlmc lm`{~pt| jm` nearjm|
x Aempfh| mks~hkppkt x L~~{k Me- :;( R{dhl~fk` :
 
Mks~
 
@l~f PY ~eh` lp~ ::+ ~pjgk pe Jrehhe Ajm
 
Lm`lj PY tk!~pt{np{tk~ ~kmlet ajmjckakm
 
M@PY Cte{r ~khh~ ~pjgk lm M@PYMkpsetg~ Lmpktjnplyk
 
NfjmmkhR{~f hj{mnfk` tkpjlh retpjh( Kc{hh
 
_kmlpf Erplak`lj Lm`lj jrrelmp~ NKE jm`
 
Eemk Ak`lj hj{mnfk~ Seakm Nfjmmkh(
 
FP Ak`lj Hlalpk` tk~pt{np{tk~ Flm`l d{~lm
 
Rer{hjt Rtjgj~fjm hj{mnfk~ Nflh`tkm“~ d
 
RYT jnz{ltk` @P Nlmkaj~
 
Lm`ljm Lmietajplem jm` dtej`nj~plmclmntkj~k I@L hlalp lm IA tj`le
 
Tk`lii hj{mnfk~ @ljaem` Nealn~ iet Aed
 
<-< Ak`lj hj{mnfk~ flcfkt k`{njplem ajc
 
J~~enljplem ei Lm`ljm Ajcjlmk~ jrrelmpRtk~l`kmp
 
Ak`lj Ajptlv jmme{mnk` ilmjmnljh~ iet F:
 
P{tmkt Lmpktmjplemjh rhjm~ pe jnz{ltkLajclmk
 
OA@ Pkhkilha~ Lm`{~ptlk~ jmme{mnk` ilmjm
 
DJC Ilha~ jmme{mnk` ilmjmnljh~ iet F: 4
 
T{~~ljm ceyktmakmp rhjm~ pe jnz{ltk 4^f|ja
 
^kz{elj Njrlpjh jm` Ilt~p Ajtg Njrlpjh lmlm LAL Aedlhk
 
K~~jt Cte{r jnz{ltk` ajoetlp| ~pjgk lm @
 
D^MH kmpkt~ lmpe jctkkakmp slpf @lhlpfl{
 
Lmpkh Njrlpjh Lmyk~p~ lm D{LmPesm-nea
 
C^ Feak ^ferrlmc jnz{ltk~ :;+ ~pjgk l
 
Ptj`kLm`lj hj{mnfk` @ljhD4D ~ktylnk
@jpj
 
^fjtk rtlnk `jpj
 
@kjh ^fkkp ¬ Fkktmkp Ykmp{tk~ Hlalpk` 422<
Aemlpet
 
`kykherakmp~ lm pfk Lm`ljm ak`lj jm` kmpktpjlm
~p
@knkadkt 422< x R{dhl~fk` d| Fkktmkp Ykmp{tk~ Hlalpk` &ckakmpp pkjaHlik~p|hk pe ^ntlrr~|-neaNfjltajmKyjk~~eeg ~ktlk~ L CKP LP*lml~pt| rtere~k~ pelhk~jlmk~ Rtj`kkr C{rpj j~422<;+ ~pjgk lm M@PYnljh~ iet F: 422<2<+ ~pjgk lm ^l~pka~!yk~p [^@:> alhhlemjdl Cte{rm Fea^fer:6
 
Tj`le j{`lkmnk jmjh|
 
Pkhkyl~lem j{`lkmnk j
 
Pkhknea `jpj jmjh|~l~
 
LT^ tkj`kt~flr `jpj
iehhes L
pslppkt
 
 
J`yl~et| ~klm`{~pt|
Fkktmkp Ykmp{tk~ r{dhl~tk~kjtnf neyktjck ei pfkjnnk~~ aetk tk~kjtnf ee{t tk~kjtnf skd~lpk jpLi |e{ jtk j ak`lj nearctespf erretp{mlplk~ lm pfj~~l~p |e{ pe km~{tk pfjpjm` kvkn{plmc pfk dk~p epkja~ lm depf Hem`em jmrteyl`k ‖em pfk cte{m`“ j
 
Sk njm fkhr |e{ {m`kt~pak`lj lm`{~pt| jm` pfk glmyk~pet~- Sk njm jh~elm`{~pt| ~kcakmp~ jm` jmkcepljplmc slpf ~{lpjdhk(ilyk |kjt~( sk fjyk setgr{dhl~flmc( Lmpktmkp jm`
Iet jm lmlpljh `l~n{~~leem '00 &2, 426 :62 344>fjtolm`ktBfkktmkp-ne
akmp lm`{~ptlk~
kktmkp-nea, x ^{d~ntldk jp C4Al-nea xl~jh|~l~
`ljm ak`lj mks~ jp
-nea%c4al
 
tylnk~ em pfk Lm`ljm ak`lj
k~ pfl~ mks~hkppkt j~ rjtp ei lp~L
 
m`ljm ak`lj lm`{~pt|- \e{ njmpfk Lm`ljm ak`lj lm`{~pt| itea4Al-nea-m| et ilmjmnljh lmyk~pet ~kkglmck Lm`ljm ak`lj lm`{~pt|( sk njm|e{ jtk ~{nnk~~i{h lm l`kmpli|lmcrretp{mlplk~- Slpf `k`lnjpk`` Lm`lj( sk jtk skhh rhjnk` pe~~l~pjmnk jm` ~{rretp-jm` pfk ~pt{np{tk ei pfk Lm`ljmk| nfjhhkmck~ pfjp kvl~p iet ietklcm~~l~p slpf `kkr jmjh|~l~ ei gk|~~l~p |e{ lm depf l`kmpli|lmc jm`henjh nearjmlk~- Eykt pfk hj~pk` em j~~lcmakmp~ jnte~~ pfktej`nj~plmc ~knpet~-
( nempjnp Fjtolm`kt ^lmcf!Fkktet d| kajlh em-
 
 ¬ Fkktmkp Ykmp{tk~ Hlalpk` 422<
Mks~
 
Ak`lj
NfjmmkhR{~f hj{mnfk` tkpjlh retpjh( KC{hh|-nea
49
pf
Meykadkt 422<
J mks emhlmk tkpjlh skd~lpk kC{hh|-nea fj~ dkkm hj{mnfk`iet pfk Lm`ljm ajtgkp- Hj{mnfk` d| NfjmmkhR{~f Emhlmk(pfk skd~lpk eiikt~ deeg~ jm` khknptemln~ cee`~-
_kmlpf Erplak`lj Lm`lj jrrelmp~ NKE jm`Nfjltajm
4; Meykadkt 422<
_kmlpf Erplak`lj Lm`lj( j ~{d~l`ljt| ei pfk ak`lj jckmn|_kmlpf Erplak`lj fj~ jrrelmpk` ^jp|jolp ^km j~ lp~ NKE-Jadlgj ^tlyj~pjyj fj~ dkkm jrrelmpk` j~ pfk Nfjltajm ei pfk nearjm|- ^fk l~ pfk Nfjltajm ei Ylyjgl Ak`ljKvnfjmck( pfk ak`lj d{|lmc {mlp ei _kmlpf Erplak`lj-_kmlpf Erplak`lj( j ak`lj ~ktylnk~ nearjm|( l~ sfehh|esmk` d| R{dhlnl~ Cte{rk-
Eemk Ak`lj hj{mnfk~ Seakm Nfjmmkh( Kyj
4; Meykadkt 422<
Eemk Ak`lj( jm Lm`ljm Lmpktmkp J`yktpl~lmc Mkpsetg fj~hj{mnfk` Kyj( j seakm j`yktpl~lmc nfjmmkh- Lp ~e{tnk~nempkmp itea j m{adkt ei r{dhl~fkt~ lmnh{`lmc Lm`{~Hj`lk~(Lm`ljRjtkmplmc( ^jmokkyGjreet-nea jm` Kyk~lm`lj-nea-Pfk nearjm| fj~ jh~e kmpktk` lmpe j nempkmp rjtpmkt~flrslpf Jde{p-nea &esmk` d| pfk Mks \etg Plak~,- EemkAk`lj l~ j Djmcjhetk!dj~k` j` mkpsetg &fj~ tknklyk`lmyk~pakmp~ itea L@C Ykmp{tk~,-
FP Ak`lj `lyk~p~ lp~ flm`l hjmc{jck ak`lj pe jsfehh|!esmk` ~{d~l`ljt|( Flm`{~pjm Ak`ljYkmp{tk~
40 Meykadkt 422<
FP Ak`lj fj~ `lyk~pk` lp~ flm`l hjmc{jck ak`lj erktjplem~lmpe j ~{d~l`ljt| njhhk` Flm`{~pjm Ak`lj Ykmp{tk~ jp jyjh{jplem ei LMT :(0<2 alhhlem- FP Ak`lj Hp` fj~ j <<->+lm pfk ~{d~l`ljt|- Pfk Flm`l d{~lmk~~ nem~l~p~ ei pfk Flm`l`jlh| mks~rjrkt Flm`{~pjm( ajcjlmk~( ‖Mjm`jm“ jm`‖Gj`jadlml“ jm` emhlmk ykt~lem~ ei pfk~k r{dhlnjplem~- LmZ4 I\ 42:2( pfk Flm`l D{~lmk~~ ckmktjpk` tkykm{k ei LMT:(249 alhhlem~- FP Ak`lj Hlalpk` l~ j `lykt~lilk` ak`ljnearjm| slpf erktjplem~ lm mks~rjrkt~( ajcjlmk~( lmpktmkpak`lj jm` tj`le-
@l~f PY ~eh` lp~ ::+ ~pjgk pe Jrehhe Ajmjckakmp
4>
t`
Meykadkt 422<
Pfk Lm`ljm @PF erktjpet( @l~f PY fj~ ~eh` jm ::+ ~pjgk pepfk rtlyjpk kz{lp| ilta( Jrehhe Ajmjckakmp iet jrrtev-[^$:22 alhhlem- Pfk lmyk~pakmp slhh dk aj`k pfte{cf jC@T &chedjh `kre~lpet| tknklrp~, l~~{k- @l~f PY l~ jhkj`lmc @PF erktjpet lm Lm`lj slpf ;-<4 alhhlem ~{d~ntldkt~&^krp 422<,- Jrehhe Ajmjckakmp l~ j rtlyjpk kz{lp|lmyk~pakmp ilta( dj~k` jp [^J7 lp fj~ aj`k lmyk~pakmp~ lm jm{adkt ei tkhpk` nearjmlk~ lmnh{`lmc F{cfk~ Mkpsetg ^|~pka~( ^ltl{~ ^jpkhhlpk Tj`le jm` Lmpkh^jp-
Lm`lj PY tk~pt{np{tk~ ~kmlet ajmjckakmp pkja
4:
~p
Meykadkt 422<
Pfk Lm`ljm dtej`nj~pkt( Lm`lj PY fj~ tk~pt{np{tk` lp~ ~kmletajmjckakmp pkja- Pfk nearjm| fj~ jrrelmpk` Ajmeo^fjtaj j~ NKE7 fk rtkyle{~h| setgk` slpf Lm`lj Pe`j|Cte{r iet :6 |kjt~- Pfktk fjyk jh~e dkkm nfjmck~ lm pfkerktjplemjh tk~rem~ldlhlplk~ ep pfk ajmjclmc `ltknpet( Tlp{@fjsjm jm` pfk NIE( T G Jtetj-
M@PY Cte{r ~khh~ ~pjgk lm M@PY Hlik~p|hk pe^ntlrr~ Mkpsetg~ Lmpktjnplyk
42
pf
Meykadkt 422<
M@PY Cte{r fj~ ~eh` j 9<+ ~pjgk lm lp~ M@PY Hlik~p|hkpkhkyl~lem ykmp{tk pe pfk [^ cte{r( ^ntlrr~ Mkpsetg Lmpktjnplyk iet [^$ ;; alhhlem- M@PY Hlik~p|hk erktjpk~ jhlik~p|hk pkhkyl~lem nfjmmkh( M@PY Cee` Plak~- Pfknearjm| jh~e rhjm~ pe hj{mnf jmepfkt hlik~p|hk pkhkyl~lemnfjmmkh- M@PY Cte{r l~ j hkj`lmc Lm`ljm dtej`nj~pkt slpfj ~ptemc re~lplem lm pfk mks~ pkhkyl~lem ajtgkp- ^ntlrr~Mkpsetg Lmpktjnplyk l~ j [^!dj~k` `lykt~lilk` ak`ljnearjm| ien{~k` em pfk feak( iee` jm` hlik~p|hk njpkcetlk~-Lp eiikt~ nempkmp pfte{cf pkhkyl~lem( lmpktmkp( ~jpkhhlpk tj`le(deeg~( ajcjlmk~ jm` epfkt kaktclmc ak`lj-
 
Lm`lj Ak`lj Aemlpet
 ¬ Fkktmkp Ykmp{tk~ Hlalpk`- Jhh Tlcfp~ Tk~ktyk`
Rer{hjt Rtjgj~fjm rjtpmkt~ slpf Lpjhljm r{dhl~fkt(@k Jce~plml
:> Meykadkt 422<
Rer{hjt Rtjgj~fjm( jm Lm`ljm r{dhl~flmc nearjm|( kmpktk`lmpe j hlnkmnlmc jctkkakmp slpf pfk Lpjhljm r{dhl~fkt(@kJce~plml pe hj{mnf j nflh`tkm“~ deeg ~ktlk~( L CKP LP* lmJm`ftj Rtj`k~f- Rer{hjt Rtjgj~fjm r{dhl~fk~ jm` ~khh~deeg~ lm Ak`lnlmk( ^enljh ^nlkmnk~( N{hp{tk jm` Seakm“~^p{`lk~- Lp r{dhl~fk~ lm Kmchl~f( Ajtjpfl( Gjmmj`j( Flm`l(Dkmcjhl jm` Gemgjml- @kJce~plml l~ j `lykt~lilk` ak`ljnearjm| lmyehyk` lm r{dhl~flmc( dtej`nj~plmc( cjalmc jm`heppktlk~-
RYT jnz{ltk` @P Nlmkaj~
:>
pf
Meykadkt 422<
Pfk Lm`ljm a{hplrhkv erktjpet( RYT Nlmkaj~ fj~ jnz{ltk`@P Nlmkaj~ iet LMT 424 alhhlem- @P Nlmkaj~ l~ pfka{hplrhkv erktjplem ei pfk Lm`ljm tkjh k~pjpk nearjm|( @HICte{r- Jipkt pfl~ jnz{l~lplem( RYT slhh fjyk :>3 ~ntkkm~ lmpepjh- RYT fj~ jh~e ~eh` j :2+ ~pjgk pe pfk Pfjlhjm` dj~k`kmpktpjlmakmp nearjm| Ajoet Nlmkrhkv Cte{r iet LMT 042alhhlem- Ajoet Nlmkrhkv l~ j Pfjlhjm` dj~k` nearjm| sflnfrtlajtlh| erktjpk~ lm aeylk pfkjpkt~ lm Pfjlhjm` &erktjpk~4;6 ~ntkkm~ lm >4 henjplem~,-
Lm`ljm Lmietajplem jm` Dtej`nj~plmc alml~pt|rtere~k~ pe lmntkj~k I@L hlalp lm IA tj`le
:4
pf
Meykadkt 422<
Lm`ljm Alml~pt| ei Lmietajplem jm` Dtej`nj~plmc fj~rtere~k` j m{adkt ei nfjmck~ pe tkc{hjplem ei pfk tj`le~knpet- Pfk~k lmnh{`k lmntkj~lmc pfk I@L hlalp lm IA tj`leitea 42+ pe 49+( clylmc j ;2+ nemnk~~lem lm hlnkm~k ikk~iet pfk ilt~p pftkk |kjt~ ei erktjplem~ pe tj`le erktjpet~ sfepjgk j hlnkm~k iet t{tjh jtkj~- Epfkt rtere~jh~ lmnh{`k jrtere~jh pe hkp IA tj`le ~pjplem~ dtej`nj~p mks~ itea JhhLm`lj Tj`le jm` henjh nempkmp em skjpfkt jm` ptjykh-Rtk~kmph|( pfktk jtk 406 IA tj`le ~pjplem~ lm Lm`lj( erktjplmclm 69 nlplk~- Pfk rtere~jh~ slhhh dk tkylksk` d| pfk Lm`ljmceyktmakmp lm kjth| 42:2-
Tk`lii hj{mnfk~ @ljaem` Nealn~ iet Aedlhk~
:: Meykadkt 422<
Pfk nealn r{dhl~fkt( @ljaem` Nealn~ l~ hj{mnflmc aedlhkykt~lem~ ei j m{adkt ei plphk~( lmnh{`lmc Nfjnfj Nfj{`fjt|(Rjmnfjpjmptj( Pkmjhltjaj( Jgdjt Dltdjh( Tjaj|jm )Ajfjdfjtjp- Pfk {~kt l~ nfjtck` LMT :2 iet j 40 fe{t~k~~lem jm` fj~ {mhlalpk` jnnk~~ pe pfk nealn~ hldtjt|-@ljaem` Nealn~ l~ emk ei pfk hkj`lmc nealn~ r{dhl~flmccte{r lm Lm`lj-
<-< Ak`lj hj{mnfk~ flcfkt k`{njplem ajcjlmk
:: Meykadkt 422<
Pfk r{dhl~fkt( <-< Ak`ljfj~ hj{mnfk` K@[( j aempfh|ajcjlmk iet Lm`lj“~ flcfkt k`{njplem ~knpet- Pfk ajcjlmkfj~ j neykt rtlnk ei LMT ;2- <-< ak`lj erktjpk~ lmr{dhl~flmc ajcjlmk~( ilha ~p{`le~( `lclpjh ak`lj( ~rkjgktd{tkj{ jm` lmyk~pakmp lm ak`lj tkhjpk` d{~lmk~~k~-
J~~enljplem ei Lm`ljm Ajcjlmk~ jrrelmp~ Rtj`kkrC{rpj j~ Rtk~l`kmp
:2 Meykadkt 422<
J~~enljplem ei Lm`ljm Ajcjlmk~ fj~ jrrelmpk` Rtj`kkrC{rpj j~ pfk Rtk~l`kmp( Pjt{m Tjl j~ pfk Ylnk Rtk~l`kmp jm`Alptjolp Dfjppjnfjt|j j~ pfk Ckmktjh ^kntkpjt|- Rtj`kkrC{rpj l~ pfk Nfjltajm ei N|dktak`lj Cte{r( Pjt{m Tjl l~pfk NKE ei Seth`sl`k Ak`lj jm` Alptjolp Dfjppjnfjt|j l~pfk Rtk~l`kmp jm` R{dhl~fkt ei Nflptjhkgfj-
Ak`lj Ajptlv jmme{mnk` ilmjmnljh~ iet F: 422<
<
pf
Meykadkt 422<
Ak`lj Ajptlv( Lm`ljm Ak`lj nearjm|( fj~ jmme{mnk` lp~ilmjmnljh tk~{hp~ iet pfk ilt~p fjhi |kjt km`k` ^krpkadkt422<- Pfk nearjm| ckmktjpk` tkykm{k ei LMT 36-> alhhlemlm F: 422<( j `kntkj~k ei :0-9+ itea F: 4226-
LMT alhhlem~ F: 4226 F: 422< + Nfjmck
Tkykm{k <:-3 36-> !:0-9+KDLP@J ;-9 >-4 !04-9+Mkp Rteilp%he~~ :-6 4-2 <-6+
^e{tnk? Nearjm| skd~lpk

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