Gartner was founded in 1979 by prominent Wall Street computer analyst Gideon
Gartner. Gideon Gartner has stated that Gartner's Magic Quadrant reports are misused and abused and commented on the potential tainting of the objectivity of [its] research. As
Gideon Gartner, who is no longer affiliated with Gartner, stated:
The reason why people revile the Magic Quadrant is because it is misused . . . As
a guideline for a bunch of amateurs it's one thing. But when all your clients live
or die on the basis of whether Gartner Group puts you in the upper right hand
corner in the -- or wherever -- that's really bad news.
And when there's
potential tainting of the objectivity of research because you have very large contracts with your vendors, with your customers,
people will always come
and complain. . . . Today, it is overused,
misused and abused, terribly.
6. The very same analysts who draft Gartner's influential Magic Quadrant reports
sell "consulting" services to the IT vendors ranked in Gartner's reports. Through its
consulting services, Gartner sells access to its analysts. Thus, not only is Gartner issuing
purportedly unbiased research about its own fee-paying clients, but the very same analysts who draft those reports have direct consulting relationships with the companies that they purport to
independently and objectively analyze. These conflicts of interest inevitably lead to biased research reports, aggressive cross-selling of Gartner's research-based consulting services, and
less desirable Magic Quadrant rankings for those technology companies who refuse to spend substantial sums on those services.
7. The U.S. Securities and Exchange Commission ( SEC ) has punished similar
business practices by financial analysts on Wall Street (as opposed to technology analysts like Gartner), finding that such business practices violate rules requiring the financial analysts to