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FORMAT LETTER

Today's Date334 Bates CollegeLewiston, ME 04240 NameTitle/Division/OrganizationAddressCity, State, ZipSalutation:In the first paragraph tell why you are writing, who referred you, and/or mention the specific position you areapplying for.In the second paragraph, draw attention to anything in your background that specifically makes you a viablecandidate for the position. Amplify or clarify the achievements on your resume, or if the letter is in response toan employment listing, indicate how your experience or education fits the requirements of the position. Refer briefly, or summarize, parts of your past experience that are significant and important as qualifications for theduties of the position.In the third paragraph, continue to cite examples from your background, perhaps your studies and courses, andindicate your excitement or motivation for the position. Briefly state your desire for a career in the employer'sarea/organization/industry.In the fourth paragraph, say what you will do next. Convey that you will call or write, perhaps to set up aninterview, or to inquire the employer for setting up an interview. Be proactive in the closing paragraph.Closing,(Signature)Your Name TypedEncl: resume

DETAILS

To be effective, your cover letter should follow the basic format of a typical business letter and shouldaddress three general issues:1. First Paragraph - Why you are writing2. Middle Paragraphs - What you have to offer3. Concluding Paragraph - How you will follow-upIf you are

writing a prospecting letter

(review sample) a letter in which you inquire about possible jobopenings - state your specific job objective. Since this type of letter is unsolicited, it is even moreimportant to capture the reader’s attention.

If you are

writing a networking letter

(review sample) to approach an individual for information, makeyour request clear.

What You Have To Offer

In responding to an advertisement, refer specifically to the qualifications listed and illustrate how yourparticular abilities and experiences relate to the position for which you are applying. In a prospectingletter express your potential to fulfill the employer's needs rather than focus on what the employer canoffer you. You can do this by giving evidence that you have researched the organization thoroughly andthat you possess skills used within that organization.Emphasize your achievements and problem-solving skills. Show how your education and work skills aretransferable, and thus relevant, to the position for which you are applying.

How You Will Follow Up

Close by reiterating your interest in the job and letting the employer know how they can reach you andinclude your phone number and/or email address. Or bid directly for the job interview or informationalinterview and indicate that you will follow-up with a telephone call to set up an appointment at a mutuallyconvenient time. Be sure to make the call within the time frame indicated.In some instances, an employer may explicitly prohibit phone calls or you may be responding to a “blindwant-ad” which precludes you from this follow-up. Unless this is the case, make your best effort to reachthe organization. At the very least, you should confirm that your materials were received and that yourapplication is complete.If you are applying from outside the employer’s geographic area you may want to indicate if you’ll be intown during a certain time frame (this makes it easier for the employer to agree to meet with you).Visiting card

Basics of Visiting Cards

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Most of the time many students of computer arts misunderstand the concept of designing visiting card. The spaceis limited and the matter too. People think it is easy but from the designing point of view, card designing is themost difficult part of DTP. In the good old days, PageMaker was the first preference. It is still going strong.

Maximum potential of software is utilized while designing visiting card if it is really designed with proper care.Here are some tips useful to design proper visiting card.

Dimensions

Generally visiting cards comes in two standard sizes. American size and Business size. American size is 92 X 54.Both the cards can be designed either horizontally or vertically according to the choice of the user. 2-3 mm spaceis left for the margin from the border of the card.

Impressions

Using colors depends upon the type of the card and the cost. More the colors more the cost is the rule of thumb.Formal cards need less color. It can be single color card or maximum two colors. The type of processing is alsoimportant. If the photograph is used for the card then it goes for offset printing. If it is more of a text with nocontinuous toned graphic it goes for screen-printing. The cost of the card is decided on the basis of color impressions. It is generally impression per thousand cards.

Fonts

The choice of font depends upon the type of the card. If it is very formal card like the card of lawyer, doctor etc.Times New Roman is the best choice. Arial also can be used. If you want to use some script font, the distancebetween the characters has to be properly adjusted by loosing the tracks. Bold and thick font can be used for company title. Address font is generally the smallest of size and at the bottom of the card.

Spacing

As a rule, you should keep good amount of white space in the card. It can become too crowded if lots and lots of things are added. The matter has to be chosen very carefully. It has to be short and precise. Since the sighttravels from left to right, the most important things have to be aligned left if the card is not center aligned.Sometimes short cuts can be used to save the space i.e. Rd for Road etc. Horizontal line can be drawn above theaddress if you desire. It creates prominent impression. If you are using more than one address it can beseparated with the vertical line.

Graphics

Designers use the combination of page layout and vector and/or raster packages to design visiting cards. Use of graphics is little tricky area and requires experience. The balance of the card should be properly taken care of while using graphics. Generally people want to print company logo on the card. It is fixed and nothing can bechanged. Not even color. At this stage you can try out something by changing the size of the logo uniformly.

Backgrounds

You can get the ready-made colored or textured cards. There are no. of types available in the market from simplecard to plastic coated and pearl finished stuff. Everything depends upon customer's choice. Designer can suggestthe proper combination of the color, which can stand out with particular background. He can actually create thecard with specific colors and show it to customer. For screen printing you need to have B/W output.Let us go into the deep of using fonts for visiting cards. we have already mentioned in the previous articles that fontswould reflect the subject and the mood of the card. We must know what type of fonts should be avoided as far aspossible. And if you want to use it then you need to process it by working with font style, size and track.Address is the tricky part of the visiting card. Most of the times, it occupies the major portion of the card while it is one of the most important part. You do not have much scope to decorate it as it contains lot of text than any other area. Mostlypeople prefer to be formal while working with address font. This is an attitude to have minimum risk and not to play withthe delicate part of the card.Taking everything into consideration, we need to carefully choose the font for address. It must be easily readable andshould be harmonious with the rest of the design and the fonts.

What and why can not be used?

You certainly can not use the tight fonts like script for address which may be difficult to read. You also can't usedecorative fonts that may not be again readable when decreased to smaller size. Thick fonts are also not a good choicefor address as they occupy more space than normal one besides may become problem to read if reduced to smaller size.We have given some examples of the font types that may not be the good choice for address.

Adding Graphics or the logo in the card need special attention as it can take the card to new height or it can even ruin the