Whole Brand Thinking= Business Therapy

Overview of Services

Equation Arts, LLC

342 Marietta St. NW + Suite 6 + Atlanta, GA 30313 + info@EquationArts.com + 404-492-9818

Grow your brand froma solid foundation.

At Equation Arts our mission is to clarify your message.Step 1:

Get the message right.

Step 2:

Get the message to the people who matter.

Core Message Development andBrand Positioning

Using our Whole Brand Thinkingframework as a guide, we lead your key stakeholders through a process ofinterviewing, gathering, researchingand analyzing to create a corefoundation for understanding your company's brand meaning.We compile these findings into astructured document, which can bere-used for future projects and is easilyupdated as new products emergeand evolving market factors impactyour story.Assessing this foundation againstexternal factors such as market size,market readiness, opportunity andcompetitive landscape, we create abrand positioning statement.Together the brand positioningstatement and the framework document serve as a platform for allyour messaging.

Our Services:

Core Message and BrandPositioningWeb RebrandingMission and Vision StatementsCopy WritingWeb WritingNamingPartnering for Web SuccessMarket DefinitionSocial Media Consulting

A variety of services tohelp you develop andstrengthen your company's brand.

Web Rebranding

Things change. You may alreadyhave a website, but is it keeping upwith your company's growth andevolution? Equation Arts can guideyou through web rebranding projects.We can help you develop a strategyand messaging platform that createsalignment of your web content withyour core values and brandpositioning.

Mission and Vision Statements

Is it time to revisit the fundamentals?Has your company evolved and leftyour original vision and missionstatements behind? If so, EquationArts can help by working with you andyour team in a process that blendsstructured meetings and organizedreview with interpersonal and privatefeedback. This approach allows us toidentify the essential message pointsrequired to craft mission and visionstatements that truly reflect the valuesof your organization.

Copy Writing

We provide writing services to makesure that your message iscommunicated clearly and in thecorrect context. Whether you needattention getting headlines, whitepapers, ad copy, thought-provokinganalysis, or articles, Equation Arts canproduce the right words for you.

Web Writing

Even when you have a greatmessage, it can sometimes be adaunting task to tell your story online.Organizing your information andpresenting it clearly are imperativewhen trying to communicate to thesavvy, but impatient web reader.Equation Arts invests the time to get toknow your business so that the webcopy we develop truly communicatesyour value and difference.

Naming

At Equation Arts we believe that thereare 3 Rs to branding: Recognition,Reputation and Reaction. To get your products, services, and programsrecognized it is important to consider a naming strategy. We approachnaming as a multi-step processbeginning with the gathering andanalysis of key message points andpositioning. We then filter the bestname candidates based on a rangeof factors including availability, clarity,complexity, and overall brandalignment.