Management Programme

ASSIGNMENT
SECOND SEMESTER
2014






MS-612: Retail Management






School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI 110 068





MS - 612
ASSIGNMENT
Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2014 to
the coordinator of your study centre.

1. (a) What do you understand by the term Retailing? Discuss the scope and challenges of Retail
Business in an emerging economy like India.
(b) Explain briefly the various retail formats in India with the merits and demerits associated
with each of them.

2. (a) Outline the importance of Service retailing and explain what needs to be done to explain
and exploit the full potential India.
(b) Discuss the significant issues pertaining to locational decisions in the Indian context with
two suitable examples of your choice where location of the outlet has played a key role in
the success of the business.

3. (a) Merchandise Sourcing is at the core of every retail business. Elaborate the above
statement and outline the importance of sourcing activity as a strategic functions in
relation to also retail functions.
(b) What is the role and relevance of atmospherics in Retail Business? Discuss the key
components of retail atmospherics.

4. (a) Discuss the concept of relationship marketing. Outline the key aspects of emphasis for
loyalty programme with a suitable example of your choice.
(b) What are the major reasons for the growth of non-store retailing in India. Discuss.