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Strategije trzisnih lidera

Strategije trzisnih lidera

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Published by: api-19972990 on Dec 04, 2009
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03/18/2014

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UNIVERZITET U SARAJEVU
FAKULTET ZA SAOBRA\u0106AJ I KOMUNIKACIJE-SARAJEVO
PREDMET:Tehnologijski marketing
TEMA:Strategije tr\u017ei\u0161nih lidera
Predmetni nastavnik:
Student:
R.prof.dr.\u0160efkija \u010ceki\u0107

Samir Fo\u010do
V.asis.mr.Azra Ferizovi\u0107
Ass.Amel Kosovac

Sarajevo,novembar,2009.
Sadr\u017eaj
Uvod _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2
1. Ekspanzija na ukupno tr\u017ei\u0161te ___ ____________________ 3
1.1. novi korisnici_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _3
1.2.nove primjene_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _4
1.3.vi\u0161e kori\u0161tenja_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 5

2.Odbrana udjela na tr\u017ei\u0161tu_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 6 2.1.Odbrana pozicije_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 7 2.2.Bo\u010dna odbrana_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 8 2.3.Preventivna odbrana_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _9 2.4.Odbrana protunapadom_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 102

2.5.Pokretna odbrana_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 11

2.6.Su\u017eavanje odbrane_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 13 3.Ekspanzija udjela na tr\u017ei\u0161tu_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 13 4.Uticaj razli\u010ditih varijabli marketing mixa na tr\u017ei\u0161ni udio_ _ _ _ _ _ _ _ 18 5.Zaklju\u010dak_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _19 6.Literatura_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _213

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