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What Really Matters When Starting aConsumer Internet Company
Trip AdlerCo-founder and CEO, ScribdFounder Institute PresentationDecember 1, 2009
 
 
What Really Matters
•Engineering / product / design•Positioning / branding / naming•Guerilla marketing / press / promotion / user acquisition strategy•Cofounders / team•Lots of creative ideas
Fundamental Building Blocks of a Startup
 
 
What Sort of Matters
•Legal stuff / tax issues•Business plan / pitch / strategy•Fundraising•Networking / meeting the right people
Just Get this Stuff Done Quickly!
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John M Read

Short and sweet Trip. You and your father are quite a family of achievers. John

reply02 / 03 / 2010
Mikish

Really a good and useful work. Kudos Trip

reply12 / 09 / 2009
Jed Diamond, Ph.D.

Trip, Nice to a little window in the process and feel the simplicity of a good idea put into practice and scaled to reach the world. Glad to be a small part of the process and be part of the expanding Scribd community. I'm particularly pleased to be able to share my writing on controversial issues like sex, love, anger, and why Tiger transgresses.

reply12 / 04 / 2009
BarbaraAlfaro

Excellent presentation! "Team" and "Creative ideas" are two of Scribd's strongest elements. And the website is attractive and inviting. Congrats on all levels!

reply12 / 04 / 2009
Helen Winslow Black

Move over Western Union STOP Trip Adler did it in seven pages STOP

reply12 / 03 / 2009
The Trashy Novel Corp

I was loving it. STOP. But, was like, huh? STOP. Haha I love it.

12 / 04 / 2009
Helen Winslow Black

okay guess I should make that a little less cryptic:

12 / 03 / 2009
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