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Case study: Southwest Airlines andNext-Generation Technical PublicationsManagement: Easing Regulatory Burdens;Increasing Efficiency
Don Tilden
–
Southwest AirlinesMel Schwan
–
TechPubs, Inc.
Topics
Southwest Airlines and TechPubs, Inc
Confidential
Why Did Southwest change?Central Publications Management Automated Compliance SolutionsReturn On Investment for New Systems
Why Did Southwest Change
Southwest Airlines and TechPubs, Inc
Confidential
Old publishing processes created roadblocks:
Paper based system using FrameMaker
Serial approval process
“Write once, use once”
Cost challenges
Distributed headcount, no economy of scaleBottom Line: The medium changes the message andpaper costs money!
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