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Reinventing Your Career: Job Search ExpertJoe Turner Transforms Unemployment into Opportunity
By Bobbi Miller-Moro
You may be one of millions of unemployed, or perhapsyou’reexperiencing the impact of unemployment in your family. The U.S. has witnessed surges of creativity andentrepreneurial spirit, yet we’re still not out of the woods.The unemployment rate rose from 9.8 to 10.2 percent inOctober.The largest job losses were inconstruction,manufacturing, and retail trade.The unemployment rateroseto10.2%, the highest rate since April 1983.Old methods of job search, job interviewingand resumebuilding have to be updated to reflect our new employmentlandscape. New strategies and innovative packaging of one's self to a potential employer are more critical than ever before.Viewing yourself from the perspective of a potential hiring manager,consider thatemployers took 2,127 mass layoff actions in October 2009 resulting in the separationof 217,182 workers, each action involving at least 50 jobs per employer. (U.S.Bureau of Labor Statistics)These are the hard, cold facts.Years ago, former recruiter, Joe Turner, had to personally jumpstart his own stalledcareer by developing and implementing innovative marketingtechniquesthatultimately launched bestselling books
Paycheck 911, JobSearch SecretsUnlocked 
and the
Job Search Guy's Interview Prep Workbook 
. Turner drawsfrom 15 years’ experience as a recruiter. He has witnessed both what has andabsolutely hasn’t worked over the last decade in the employmentarena. His hardearned experience has earned him the moniker, the “Job Search Guy".
"
Until this latest deep recession ends,job seekers today willremain unemployed and unsuccessful unless they changetheir strategies."-Joe Turner Due to his unparalleled success as the ultimate resource for reinventing a successful job search strategy, Turner isredefining how to create and market your sellingpower to a potential employer. Heoffers 8 crucial obstacles to overcome to win a job offer. Joe, a Baby Boomer himself,mentors the Baby Boomer generation, a population of 78.2 million workersas of July 1,2005.Turner and his partner, Sue Swenson,also a Baby Boomer, offer cutting edge strategies to win a job at any age.I reached out to Joe Turner to findout exactly how this all works.
 
Here is what Joe had to say.
Bobbi: In writing your book
Paycheck 911, Don't Panic...Power Your JobSearch,
what kind of person do you believe can benefit from reading it?
Joe: Anyone who is currently looking for a job in this confusing, hypercompetitive jobmarket.
Bobbi: What does it take to transition from 15 years as a recruiter to becomethe sourceforeducating people in finding jobs?
Joe: My talents evolved from 15 years spent as a recruiter who marketed candidatesfor highly desirable positions, plus counseling of candidates on how to best sellthemselves with their resume and in their interviews, to win those jobs.
Bobbi: Who is Joe Turner?
Joe: Joe Turner is not only a former recruiter, but also a one-time failed job seeker who had to jumpstart his own stalledcareer by developing andimplementinginnovative, effective marketingtechniques to win a new job during aprolonged recession at that time.
Bobbi: What will the future of job search look like ten years from now as aresult of your contribution?
Joe: Job hunters will understand that they must be proactive in their search, that is,they cannot depend exclusively on passive job search that solely involves applyingfor jobs online. They will understand the necessity of being resourceful and creativein their approach to job search including understanding the need to marketthemselves like a product from the beginning through post job offer.
Bobbi: How is Joe Turner the answer to finding the job someone wants?
 
Joe: Job search has changed dramatically since the economic collapse of late 2008.Jobs will be scarce and unemployment will most likely remainhigh (10%) through 2010. Outdated methods of attractinginterest and winning a jobwill no longer work. Winning a good job in this economy will takeacombination of skills, resources and marketing strategies thatwere rarely required until recently. Until this latest deeprecession ends, job seekers today will remain unemployed andunsuccessful unless they change their strategies.
Bobbi: What part of the service is it that Job Search Guy ismasterful at?
Joe: Building effective resumes that produce phone calls from employers, consultingon how to find the hidden jobs that are not advertised, and consulting on adaptingwinninginterview techniques and strategies.
Bobbi: How does Job Search Guy save me from committing Job SearchSuicide?
Joe: There are 8 major obstacles job seekers face that work against themto destroy their chances of getting an interview in today's competitive market. Go tohttp://JobSearchGuy.comto receive my exclusive Job Search Suicide Report todiscover all 8 obstacles and how to overcome them.
Bobbi: When does the customer get to see results after paying for the service?
Joe: The customer will start to benefit from the Job Search Guy’s services as soonas the individual begins to implement them. It obviously takes time for someone toactivate the strategies and tactics suggested by the Job Search Guy, but somecustomers experience powerful results not long after they implement some changesto their overall job search strategy. I have scores of testimonials attesting to this fact.
Bobbi: What inspired you to make such a huge contribution topeople over 50 years of age?
Joe: I wanted to give back to this special subset of job hunters in particular because Iam a Boomer myself. I understand the added trauma and discrimination that thisgroup experiences. It is my intention to deliver a number of resources and tips thatare available to them, especially in this challenging job market.
Bobbi: Where are your services different from your competitors?
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