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Ginger Ice-Cream II

Ginger Ice-Cream II

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Published by chinkijsr

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Categories:Types, School Work
Published by: chinkijsr on Dec 04, 2009
Copyright:Attribution Non-commercial

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11/02/2010

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An ice cream which leavesU with zero sore throats 
 
RS.90
INTRODUCTORYPRICE100 ml
 
PENETRATING PRICING
Penetration pricing is the strategy of entering themarket with a low initial price so that a greater shareof the market can be captured. By setting the price aslow as possible, it hopes to penetrate the market fastand gain a large market share. Penetration pricingreflects a long-term perspective in which short-term profits are sacrificed in order to establish sustainablecompetitive advantage. Penetration policy usuallyleads to above-average long-run returns that fall in arelatively narrow range.

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