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ADVTG.role & Func.

ADVTG.role & Func.

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Published by Anamika Sharma

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Categories:Types, Business/Law
Published by: Anamika Sharma on Dec 05, 2009
Copyright:Attribution Non-commercial

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07/22/2010

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Advertising
1.What is Advertising ?2.Characteristics of Advertising3.Five M of Advertising4.Role of Advertising5.Functions of Advertising6.Methods of Classification7.Types of Advertising
 
 
What is Advertising?
According to AMA –“It is any
paid
form of 
non – personal
 presentation and promotion of ideas,goods, services by an
identified sponsor.”
 
 
ADVERTISING
is a paid form of communicating a message by the use of various media. It is persuasive,informative, and designed to influencepurchasing behavior or thought patterns.Advertising may be described as thescience of arresting human intelligencelong enough to get money from it.
Leacock, Stephen Butler 

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