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Advertising Appeals

Advertising Appeals

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Published by Anamika Sharma

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Categories:Types, Business/Law
Published by: Anamika Sharma on Dec 05, 2009
Copyright:Attribution Non-commercial

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06/09/2013

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Advertising Appeals
Advertising appealsEssentials of good appealTypes of AppealsCreative format/Execution stylesCreation stage
 
Advertising Appeals
 
Appeal is the central idea of anadvertisement.
An appeal is the earnest request or a pleato the prospects.
The approach to attract the attention of consumer 
To influence consumers’ feeling towardsproducts, services or concepts
 
Essentials of Good Appeal
1.It is thematic2.It is communicative3.It is interesting4.It is believable5.It is complete

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