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Creative Strategy
1.Creativity2.Role of creativity in advertising3.Creative strategy4.Creative Decisions for an Ad5.Creative Brief 
 
Creativity
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The word “create” denotes originating,or conceiving an idea or a thing thatdid not exist before.
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Creativity is generally defined inaesthetic terms as “the ability toproduce useful ideas, originally,imagination, or the capacity to joiningtwo or more elements to form a newunity or purpose.”
 
Roe o Creatvty nAdvertising
1.Creativity helps in catching attention2.Creativity helps in informing3.Creativity helps in persuading4.Creativity helps in reminding
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