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Creation Stage

Creation Stage

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Published by Anamika Sharma
Creation Stage

1. 2. 3.

Idea generation Copywriting Layout

Advertisement Copy
 

Copy is the soul of advertisement. An advertising copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers.

Advertisement Copy


‘Copywriting is a specialized form of communicating ideas that are meant to serve the requirements of modern marketing’ -George Clarke

Requisites of Effective
Creation Stage

1. 2. 3.

Idea generation Copywriting Layout

Advertisement Copy
 

Copy is the soul of advertisement. An advertising copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers.

Advertisement Copy


‘Copywriting is a specialized form of communicating ideas that are meant to serve the requirements of modern marketing’ -George Clarke

Requisites of Effective

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Published by: Anamika Sharma on Dec 05, 2009
Copyright:Attribution Non-commercial

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11/08/2012

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Creation Stage

1.Idea generation
2.Copywriting
3.Layout

Advertisement Copy
\ue000Copy is the soul of advertisement.
\ue000An advertising copy is all the written

or spoken matter in an advertisement
expressed in words or sentences and
figures designed to convey the
desired message to the target
consumers.

Advertisement Copy
\ue000\u2018Copywriting is a specialized form

of communicating ideas that are
meant to serve the requirements of
modern marketing\u2019

-George Clarke

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