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The Business Strategy Game

The Business Strategy Game

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Published by Fahim yusuf

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Published by: Fahim yusuf on Dec 05, 2009
Copyright:Attribution Non-commercial

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06/17/2013

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McGraw-Hill/Irwin
\u00a9 2005 The McGraw-Hill Companies, Inc. All rights reser
1-1
The Business Strategy Game
The Business Strategy Game
Online 8
Online 8th
thEdition
Edition
The Business Strategy Game
The Business Strategy Game
Online 8
Online 8th
thEdition
Edition
Orientation and Overview
McGraw-Hill/Irwin
\u00a9 2005 The McGraw-Hill Companies, Inc. All rights reser
1-2
What Is
What Is The Business
The Business
Strategy Game
Strategy Game All About?
All About?
What Is
What Is The Business
The Business
Strategy Game
Strategy Game All About?
All About?
\ue000It\u2019s an online, PC-based exercise where you run an
athletic footwear company in head-to-head competition
against companies run by other class members.
\ue000The marketplace is worldwide\u2014production and sales
activities can be pursued in North America, Latin
America, Europe-Africa, and Asia Pacific
\ue000There are 12 market segments\u20144 geographic segments

each for branded footwear sales to retailers, for online
footwear sales direct to consumers, and for private-label
sales

McGraw-Hill/Irwin
\u00a9 2005 The McGraw-Hill Companies, Inc. All rights reser
1-3
What Is
What Is The Business
The Business
Strategy Game
Strategy Game All About?
All About?
What Is
What Is The Business
The Business
Strategy Game
Strategy Game All About?
All About?
\ue000The industry setting is modeled to closely approximate the real-
world character of the globally competitive athletic footwear
industry.
\ue000Company operations are patterned after those of an athletic
footwear company that makes its footwear at company-
operated plants.
\ue000Cause-effect relationships and revenue-cost-profit relationships
are based on sound business and economic principles.
\ue000Company operations are made as realistic as possible and the

functioning of the marketplace in The Business Strategy Game
closely mirrors the competitive functioning of the real-world
athletic footwear market, thus allowing you and your co-
managers to proceed rationally and logically in deciding what to
do.

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