QU\u1ea2N TR\u1eca KINH DOANH
VI\u1ec4N TH\u00d4NG
H\u1eccC VI\u1ec6N C\u00d4NG NGH\u1ec6 B\u01afU CH\u00cdNH VI\u1ec4N TH\u00d4NG
(D\u00f9ng cho sinh vi\u00ean h\u1ec7\u0111\u00e0o t\u1ea1o\u0111\u1ea1i h\u1ecdc t\u1eeb xa)
L\u01b0u h\u00e0nh n\u1ed9i b\u1ed9
H\u00c0 N\u1ed8I - 2006
QU\u1ea2N TR\u1eca KINH DOANH
VI\u1ec4N TH\u00d4NG
H\u1eccC VI\u1ec6N C\u00d4NG NGH\u1ec6 B\u01afU CH\u00cdNH VI\u1ec4N TH\u00d4NG
Bi\u00ean so\u1ea1n : GS.TS.NG\u01afT. B\u00d9I XU\u00c2N PHONG
1
L\u1edcI M\u1ede \u0110\u1ea6U
Doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf x\u00e3 h\u1ed9i\u1edf Vi\u1ec7t Nam. S\u1ef1 thay\u0111\u1ed5i c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd kinh t\u1ebf\u0111\u00e3 l\u00e0m cho m\u00f4i tr\u01b0\u1eddng ho\u1ea1t\u0111\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00f3i chung, doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng n\u00f3i ri\u00eang thay\u0111\u1ed5i. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh m\u1edbi, c\u00e1c doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng\u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng trong ho\u1ea1t\u0111\u1ed9ng kinh doanh, nh\u01b0ng\u0111\u1ed3ng th\u1eddi ph\u1ea3i\u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t th\u1eed th\u00e1ch l\u1edbn l\u00e0 t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong ho\u1ea1t\u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Ho\u1ea1t\u0111\u1ed9ng kinh doanh theo c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng, mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n,\u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p n\u00f3i chung, doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng ph\u1ea3i ho\u1ea1t\u0111\u1ed9ng kinh doanh c\u00f3 l\u00e3i. Mu\u1ed1n v\u1eady, y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i
\u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh t\u1ed1t m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Tr\u00ean c\u01a1s\u1edf \u0111\u00f3 c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p h\u1eefu
hi\u1ec7u v\u00e0 l\u1ef1a ch\u1ecdn\u0111\u01b0a ra quy\u1ebft\u0111\u1ecbnh t\u1ed1i\u01b0u ph\u01b0\u01a1ng \u00e1n ho\u1ea1t\u0111\u1ed9ng kinh doanh.
\u0110\u1ec3 c\u00f3 t\u00e0i li\u1ec7u tham kh\u1ea3o cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd vi\u1ec5n th\u00f4ng, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ng\u00e0y
c\u00e0ng cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy m\u00f4\u0111\u00e0o t\u1ea1o c\u00e1n b\u1ed9 cho doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng, ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c bi\u00ean so\u1ea1n cu\u1ed1n s\u00e1ch Qu\u1ea3n tr\u1ecb kinh doanh vi\u1ec5n th\u00f4ng. Cu\u1ed1n s\u00e1ch n\u00e0y\u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n theo ch\u01b0\u01a1ng tr\u00ecnh m\u00f4n h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh vi\u1ec5n th\u00f4ng d\u00f9ng cho sinh vi\u00ean ng\u00e0nh k\u1ef9 thu\u1eadt vi\u1ec5n th\u00f4ng. V\u1edbi kinh nghi\u1ec7m gi\u1ea3ng d\u1ea1y\u0111\u01b0\u1ee3c t\u00edch lu\u1ef9 qua nhi\u1ec1u n\u0103m, c\u1ed9ng v\u1edbi s\u1ef1 n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u t\u1eeb c\u00e1c ngu\u1ed3n t\u00e0i li\u1ec7u kh\u00e1c nhau, cu\u1ed1n s\u00e1ch c\u00f3 nhi\u1ec1u thay\u0111\u1ed5i v\u00e0 b\u1ed5 sung \u0111\u1ec3 \u0111\u00e1p\u1ee9ng y\u00eau c\u1ea7u do th\u1ef1c ti\u1ec5n\u0111\u1eb7t ra v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf h\u1ed9i nh\u1eadp kinh t\u1ebf qu\u1ed1c t\u1ebf.
N\u1ed9i dung cu\u1ed1n s\u00e1ch g\u1ed3m 8 ch\u01b0\u01a1ng\u0111\u1ec1 c\u1eadp nh\u1eefng ki\u1ebfn th\u1ee9c r\u1ea5t thi\u1ebft th\u1ef1c v\u1ec1 Qu\u1ea3n tr\u1ecb kinh doanh vi\u1ec5n th\u00f4ng. Trong\u0111\u00f3 c\u00f3 m\u1ed9t ch\u01b0\u01a1ng kh\u00e1i qu\u00e1t nh\u1eefng v\u1ea5n\u0111\u1ec1 chung c\u1ee7a qu\u1ea3n tr\u1ecb kinh doanh vi\u1ec5n th\u00f4ng; m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh b\u00e0y c\u01a1 s\u1edf khoa h\u1ecdc c\u1ee7a qu\u1ea3n tr\u1ecb kinh doanh. C\u00e1c ch\u01b0\u01a1ng c\u00f2n l\u1ea1i tr\u00ecnh b\u00e0y c\u00e1c l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng.
Trong l\u1ea7n bi\u00ean so\u1ea1n n\u00e0y, t\u00e1c gi\u1ea3 c\u00f3 k\u1ebf th\u1eeba m\u1ed9t s\u1ed1 n\u1ed9i dung c\u01a1 b\u1ea3n c\u1ee7a cu\u1ed1n s\u00e1ch Qu\u1ea3n tr\u1ecb kinh doanh B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng do nh\u00e0 xu\u1ea5t b\u1ea3n B\u01b0u\u0111i\u1ec7n xu\u1ea5t b\u1ea3n n\u0103m 2001, t\u00e1i b\u1ea3n n\u0103m 2003 c\u1ee7a t\u00e1c gi\u1ea3 v\u00e0 c\u00f3 nh\u1eefng s\u1eeda\u0111\u1ed5i, b\u1ed5 sung quan tr\u1ecdng h\u01b0\u1edbng t\u1edbi y\u00eau c\u1ea7u b\u1ea3o\u0111\u1ea3m t\u00ednh Vi\u1ec7t Nam, c\u01a1 b\u1ea3n v\u00e0 hi\u1ec7n\u0111\u1ea1i.
M\u1eb7c d\u00f9\u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u c\u1ed1 g\u1eafng trong vi\u1ec7c vi\u1ebft v\u00e0 bi\u00ean t\u1eadp, cu\u1ed1n s\u00e1ch kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng thi\u1ebfu s\u00f3t, t\u00e1c gi\u1ea3 mong mu\u1ed1n nh\u1eadn\u0111\u01b0\u1ee3c nh\u1eefng \u00fd ki\u1ebfn\u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea1n\u0111\u1ecdc\u0111\u1ec3 ti\u1ebfp t\u1ee5c ho\u00e0n thi\u1ec7n nh\u1eb1m n\u00e2ng cao h\u01a1n n\u1eefa ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed1n s\u00e1ch. T\u00e1c gi\u1ea3 ch\u00e2n th\u00e0nh c\u1ea3m\u01a1n c\u00e1c\u0111\u1ed3ng nghi\u1ec7p\u0111\u00e3 gi\u00fap\u0111\u1ee1 trong qu\u00e1 tr\u00ecnh bi\u00ean so\u1ea1n cu\u1ed1n s\u00e1ch n\u00e0y
H\u00e0 N\u1ed9i, th\u00e1ng 10 n\u0103m 2006
T\u00e1c gi\u1ea3
of 00
Quan tri kinh doanh Vien Thong
851 Reads
Info and Rating
| Category: | Uncategorized. |
| Rating: | |
| Upload Date: | 12/05/2009 |
| Copyright: | Attribution Non-commercial |
| Tags: |
Leave a Comment