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manu123

manu123

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Published by Asad khan

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Published by: Asad khan on Dec 05, 2009
Copyright:Attribution Non-commercial

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02/01/2013

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Presentation
on
BRAND MANAGEMENT
Presented to
Prof Subbarao
Presented by
ARPANA JUVEKAR
VIVA IMS,
MUMBAI
TOPICS

\u2022DEFINITION\u2019S OF BRAND.
\u2022FUNCTIONS OF A BRAND
\u2022WHY BRANDING IS IMPORTANT?
\u2022BRAND V/S PRODUCT.
\u2022BRAND-PRODUCT MIX
\u2022BRAND ESSENCE
\u2022BRAND IDENTITY
\u2022BRAND PLATFORM

What is a brand ?

A brand is the specific type
of the product form. A brand
represented by a brand name,
symbol, design, logo, which is
the identity of a particular
product form that customers
recognise as being different
from other.

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