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media planning

media planning

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Published by Asad khan

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Published by: Asad khan on Dec 05, 2009
Copyright:Attribution Non-commercial

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05/04/2013

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MEDIA PLANNING
&
MEDIA RESEARCH

SUSHIL DESAI
PRESENTED TO
PROF. SUBBARAO
MEDIA PLANNING
MEDIA PLANNING
\u201c
\u201cMedia Planning refers to a series of
Media Planning refers to a series of
decisions required in delivering the
decisions required in delivering the
advertising message to target audience.\u201d
advertising message to target audience.\u201d
MEDIA PLANNING PROCESS:
MEDIA PLANNING PROCESS:
MARKET
ANALYSIS

SET THE
MEDIA
OBJECTIVES

MEDIA STRATEGY
DEVELOPMENT &
IMPLEMENTATION

EVALUATION
&
FOLLOW-UP

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