ADVERTISNG DESIGN&PRINCIPLES
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UNIT 1-ADVERTISING DESIGN& PRINCIPLES
Structure
1.0Unit Objectives1.1Introduction1.2Appeals of an Advertisement1.3Making an Advertisement1.4Advertising Designs1.5Background of Making an Advertisement1.6Functions of layout1.7Layout Steps1.8Layout and Design1.9Type of Designs1.10Principles of Good Advertisement1.11Regulation of an Advertisement1.12Summary1.13Questions and Answers1.14Further Reading
1.0UNIT OBJECTIVES
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To understand the meaning and making of an Advertisement
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To know the significance of layout steps in Advertisementmaking
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To know the principles and steps of layout in Advertising
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To understand the role of layout and design in Advertising
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To discuss the appeals of an Advertisement
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To learn the principles of good Advertising
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To understand the importance of Regulation of anAdvertisement
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