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Analysis of Ad-TargetingPrivacy Policies and Practices
Submitted for theFederal Trade Commission
“Exploring Privacy” Roundtable Series
privacychoice.org
Jim Brock jim@privacychoice.orgprivacychoice.wordpress.com
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December 4, 2009
privacychoice.orgOverviewPrivacyChoice BackgroundAd-targeting companies studiedMethodology
AnonymitySharingOut-of-BoundsDeletionOpt-out availabilityFlash cookiesIndustry oversightNAI coverageFindingsConclusions andrecommendations
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Disclosure requirementsTechnology requirementsWebsite requirements
Overview
privacychoice.orgOverviewMission
PrivacyChoice Background
To develop and demonstrate technologies to makeconsumer online privacy choices understandable andactionable
For consumersFor websites
Index of tracking companies present on popular websitesTwo-click opt-out wizardTrackerWatcher browser add-onBrowser add-on for Firefox (IE in alpha testing)
Enables consumers to opt-out completely or selectively from up to106 networks based on their policy preferencesProtects and automatically updates opt-out settings (includingFlash cookie control)Shows tracking companies and policies for any page
PrivacyWidget
Free service for any website to automatically deliver enhanced consumer disclosure and choice. Integrated with add-on to preserveconsumer preferences.
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