Digital Marketing Lab

Proposed Online Marketing Campaign

Objective
To improve online sales performance, as well as increase visibility of Travel
Agency brand

Target Market
Prospects seeking airfares to the USA

Strategy
For Travel Agency to acquire new customers from the www agency website
using several internet online channels



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Proposed Online Marketing Campaign
Tactic
Customer Acquisition Campaign
Google SEO Campaign
> 8 Keywords Optimised
> Rank page #1 within 6 months
> Landing URL booking form
> Monthly Google analytics

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Proposed Online Marketing Campaign

Break even analysis
Customer Activation Campaign (SEO)

Budget Break Even Point
SEK 43,200 216 x SEK average fare 200 sale




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Budget
SEO (SEK 3,600 x 12 months) SEK 43,200






Overall ROI Forecast
SEO Industry Facts
A keyword gets on average 4% response
2% of these leads become a sale
Forecast
Resebyr USA received 14,800 queries last month
14,800 x 4% = 592 leads
592 x 2% = 12 new customers per month
12 x 12 months = 144 new customers
144 x SEK200 = SEK 28,800 per year on one keyword

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Overall ROI Forecast







408 x SEK 200 = SEK 81,600 per year on 8 keywords

Keyword
Local Monthly
Searches
Projected Sales /
Month
Projected Sales /
Year
Resebyr 14800 12 144
Resor till new york 8100 3 36
Flyg till new york 12100 10 120
Sista minuten USA 480 4 48
Boka resor 3600 3 36
Flyga till USA 2900 2 24
Total 42014 34 408
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Campaign Timing & Process
Audit

Website Marketing

Competitive Analysis



Strategy

Keyword Research

Business Goals

Keyword Selection

On Page

Off Page

Implement

SEO

Landing Pages

Link Optimisation

Traffic Monitoring

Management

Ranking

Link Validation

Traffic Analysis

Market Intelligence



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Campaign Process





Project
Manager
Technician
Management
Digital
Strategist
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Travel Agency

Recommendations
Marketing Services
Develop Marketing Strategy
Web Manager
Web Assistant
Social Media
Facebook
Twitter
Media Watch


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Q & A
Digital Marketing Lab