purchasing. Suppliers are playing critical role in enhancing technological innovation for online shopping. Suppliers are shifting towards online purchasing from traditional activities and are taking effective and competitive strategies. (Deeter
Schmelz et al, 2001). Radio frequency distribution is a technology used by retailers in their businesses and supply chin to identify, track and trace information they need in supply chain. This helps in lower labor cost, increased supply chain efficiency and simple businesses processes. It also helps in increasing the inventory turnover; avoid stock outs and accuracy of inventory information. (Zhu, Xiaowei & Kurata, 2012).
Shift in Female buying behavior with the advent of E-Commerce & Effective strategies to tap Female market:
For Ecommerce women lack the motivation and the reason behind this is their perceived emotional benefits. The framework will explain why women are less satisfied with ecommerce with the experience of online shopping. Practicality and trust which are skepticism and convenience in other words are additional concepts in the framework. Dissatisfaction and satisfaction of women are predicted by these three attributes of trust, convenience and emotion. Gender has been the focus in this research and ideas for creating strong emotional bonds with online shoppers especially females. (Alder & Nancy, 1996). In case of women there is no effect of personal awareness of security. On the other hand, perceived ease of purchasing highly affects the intentions of online purchase with attitudes in case of females and this influence is much stronger than males. This has also been revealed that attitudes and intentions of online purchase in females are equally affected by personal innovativeness and perceived usefulness. Personal innovativeness, perceived ease of purchasing,