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Published by: pandoeditorial on Aug 20, 2014
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12/05/2014

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Robert
L.
Weigel
Howard
S.
Hogan
Alison
L.
Wollin
Anne
M.
oyle
GIBSON,
DUNN
RUTCHER,
LP
200
Park
Avenue
New
ork,
New
ork 10166
(212)
351
-4000
Attorneys,for
Plaintiffs
Gucci
f~ier-ica,
Inc.,
Balenciaga
S.A.,
Balencic~ga
America,
nc.,
Bottega Veneta
S.A.,
Bottega Veneta
iic.,
Yves Saint
a~~rentAine~ica,
iic.,
Lux~~ry
Goods
nterliati.onal
L.G.I.)
.A.,
and
Keying
S.A.
UNITED STATES
DISTRICT
COURT
SOUTHERN
DISTRICT
OF
NEW
YORK
GUCCI
AMERICA,
NC.;
BALENCIAGA
.A.;
BALENCIAGA AMERICA,
NC.;
BOTTEGAVENETA
.A.;
BOTTEGA VENETA
NC.;
YVES
SAINT
LAURENT
AMERICA,
NC.;
LUXURY
GOODS
INTERNATIONAL
L.G.I.)
S.A.;
and
KERING
.A.,
Plaintiffs,
-
against-
ALIBABA
GROUP
HOLDING
TD.;
.
ALIBABA.COM
HONG KONG
TD.;
.
ALIBABA.COM
TD.;
ALIBABA.COM
.
INVESTMENT HOLDING
TD.;
ALIBABA.COM
.
INVESTMENT
TD.;
ALIBABA
CHINA)
TECHNOLOGY
O.,
LTD.;
ALIBABA.COM,
lr1C.;
TAOBAO
HOLDING
TD.;
TAOBAO
CHINAHOLDING
TD.;
TAOBAO
CHINA)
OFTWARE
CO.,
LTD.;
ALIPAY.COM
O.,
LTD.;
HANGZHOU
YANBEI TRADING
O.,
LTD.;
YIWU BOTHWINER
FASHION
ACCESSORY
CO.,
LTD.;
GUANGZHOU
YONGXING
LEATHER:
GOODS
MFG.;
DONGGUAN
HU W NG
LEATHER
O.,
LTD.;
SHEN
ZHEN
AIERS
W TCH
O., LTD.;
SHENZHEN
MEIGEER
.
W TCH
O., LTD.;
SHENZHEN
BABYLON
T
~~
,
~-
~
~`a~t I
a~c~t~
~ ~~P
~~
~
~R~
,
2014
Civ.
COMPLAINT
Case 1:14-cv-05119-PKC Document 9 Filed 07/24/14 Page 1 of 75
 
W TCH
O.,
LTD.;
VANCS
WHERE
OUTIQUE;
SPRING
RAIN
LEATHER
GOODS;
ELEBRITYSHOE; INLONG
LUXURY
ITY;
GUCCI
FASHION SHOP;
ADYLIDY
SHOP;
COCO
FASHION
STYLE;
HUIMING
LEATHER MALL;
HONG
KONG
LONGITUDE
AND
LATITUDE
INTERNATIONAL
TRADING; ASHION
ZONE
LTD.;
STAR
FACTORY;
XIAOHUI
IN S
STORE;
and
JOHN
DOES
Defendants.
 
Case 1:14-cv-05119-PKC Document 9 Filed 07/24/14 Page 2 of 75
 
TABLE
O
CONTENTS
Page
NATUREOF
THE
ACTION
1
PARTIES
8JURISDICTIONAND
VENUE
15
FACTUALBACKGROUND
24
I
Plaintiffs
Business
and
Marks
24
II
Counterfeiting
and
the
Internet
37
III
Defendants Business
37
IV.
The
Sale
of
Counterfeit
Products
Through
the
Alibaba
Marketplaces
4
A.
Alibaba.
com
44
B.
Taobao.com 61
C.
AliExpress.com
74
V. The
Alibaba Defendants
Unauthorized
Sale
of
laintiffs
Marks
as
Keywords
81
VI.
Alipay s
Processing
of
ounterfeit Sales
Through
the
Alibaba Marketplaces
84
VII.
The
Alibaba Defendants
Are
an
Indispensable
Part
of
he Enterprise
to Sell
the
Counterfeit
Products,
Resulting
in
Consumer
Confusion and
Harm
to
Plaintiffs
88
VIII.
The
Alibaba Defendants
Unwillingness
to
Refrain
from
Trademark
Infringement........
93
IX.
Consumer
Confusion and
Harm
to
Plaintiffs
100
A.
Plaintiffs
Marks
As
eywords 100
B.
Sales
of
Products
Bearing
Plaintiffs
Marks 102
FIRST
CAUSE OF
ACTION AGAINST
ALL DEFENDANTS
104
SECOND CAUSE OF
ACTION AGAINST
ALL
DEFENDANTS
106
THIRD
CAUSE OF
ACTION AGAINST
THE
ALIBABA
DEFENDANTS
107
FOURTH CAUSE
OF
ACTION AGAINST
ALL DEFENDANTS
111
FIFTH
CAUSE OF
ACTION AGAINST
ALL DEFENDANTS
112
SIXTH
CAUSE OF
ACTION AGAINST
ALL DEFENDANTS
114
SEVENTH CAUSE OF
ACTION
AGAINST
ALL DEFENDANTS
133
EIGHTH
CAUSE
OF
ACTION AGAINST
ALL DEFENDANTS
135
NINTH
CAUSE OF
ACTION AGAINST
ALL DEFENDANTS
136
TENTH CAUSE OF
ACTION AGAINST
ALL DEFENDANTS
136
ELEVENTH CAUSE OF
ACTION AGAINST
ALL DEFENDANTS
136
 
Case 1:14-cv-05119-PKC Document 9 Filed 07/24/14 Page 3 of 75

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